finli.com
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Finli: The SMB Back Office That Got It Right
How a 42-person team is quietly building the future of SMB finance operations.
In a market flooded with point solutions for SMBs, Finli isn't just another payment processor—it's a unified back office. By combining receivables, CRM, and inventory into one platform, they're tackling the fragmentation that plagues small business owners daily.
"Finli isn't just processing payments—they're owning the entire SMB financial workflow."
The Growth Trajectory
With $4.4M in revenue and just 42 employees, Finli boasts a revenue-per-employee ratio of approximately $105K—a strong metric for a fintech at this stage. The 53% direct traffic share is particularly telling: it suggests high brand recall and a product that users seek out directly rather than stumbling upon via search.
The User Paradox
The traffic profile reveals an interesting tension. While search volume for generic financial queries like 'how long do wire transfers take' is high (2,790 monthly volume), Finli's own brand search is modest (80 monthly). This suggests they're capturing users through channels beyond SEO—likely partnerships, direct sales, or vertical-specific marketing—while still solving universal SMB pain points.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and jQuery suggest a focus on rapid iteration over bleeding-edge frameworks. This aligns with their SMB target market—reliability and speed matter more than technical novelty. The lack of public funding data is notable; they may be bootstrapped or have raised quietly, which often correlates with stronger unit economics.
- Integrated receivables + CRM + inventory (rare combination)
- Strong revenue efficiency ($4.4M on 42 employees)
- High direct traffic indicates product stickiness
- Solves fragmented SMB workflows in one platform
Finli is playing a different game
While competitors fight for transaction volume, Finli is building an indispensable operating system for SMBs—one invoice, inventory item, and customer record at a time.
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Finli - SMB Integrated Receivables and Digital Services - Finli
A full digital back office for SMBs that includes professional invoicing + quoting, payment processing, CRM, and inventory management.
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About finli.com
A full digital back office for SMBs that includes professional invoicing + quoting, payment processing, CRM, and inventory management.
Company Overview
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Technology Stack
finli.com uses 20 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
CRM
Salesforce
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
finli.com receives approximately 12.0K monthly visitors and ranks #1,982,170 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.
The majority of finli.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about finli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit finli.com directly at https://finli.com.