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Finom: The Business Banking Challenger Taking on Revolut & Qonto
A deep dive into the €138M revenue fintech that's quietly winning the SME market
In a market dominated by Revolut Business and Qonto, Finom has carved out a €138M revenue business by focusing on the one thing incumbents often miss: the actual workflow of getting paid. While others chase feature bloat, Finom's 595 employees are building a financial OS designed for the messy reality of running a business.
"Finom isn't just a business bank account—it's an invoicing engine that happens to hold your money."
The Silent Traffic Giant
With 624K monthly visits and 60% direct traffic, Finom's user acquisition is a masterclass in brand building. Unlike competitors fighting for keywords like 'revolut business' (227K monthly searches), Finom owns 'finom' with 44.9K branded searches. That's not SEO—that's product-market fit driving organic demand. The 33% organic search traffic reveals they're still capturing discovery, but their real moat is the users who type 'finom login' directly.
The €111M Bet on European SMEs
With €111M in funding, Finom has raised significantly more than most European neobanks at their stage. This capital isn't for vanity metrics—it's fuel for their core differentiator: integrated invoicing and accounting. While Qonto dominates the French market and Revolut scales globally, Finom's strategy appears to be depth over breadth, focusing on the German-speaking market (as evidenced by their German blog content) and building features that actually reduce the time between sending an invoice and receiving payment.
The tech stack reveals a modern, scalable approach: Next.js for performance, Tailwind CSS for rapid iteration, and PWA capabilities for mobile-first users. But the real innovation is in the product—Finom's 'Business Boost' 100€ cash offer isn't just a marketing gimmick; it's a calculated move to capture the high-value segment of entrepreneurs who need more than just an IBAN. They need cash flow management baked into their banking experience.
- Direct traffic dominance (60%) indicates strong brand recall and product stickiness
- Trustpilot's 10,712 reviews with 4.6/5 rating shows exceptional user satisfaction for a fintech
- Strategic focus on DACH region while competing with pan-European giants
- Invoicing-as-core-feature differentiates from pure banking plays
The Unsexy Moat
Finom wins by making the boring parts of business finance actually work. In a market obsessed with crypto and super apps, they're building the financial operating system that businesses actually need—not the one tech journalists write about.
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Business Account, Invoicing & Accounting Integrations | Finom
Finom is an online payment solution for entrepreneurs that makes it easy to open a business account and securely manage their finances.
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Reviews (20)
members of finom team are good…
members of finom team are good friendly fast in solving issue and offer any help the customer need
Thanks for Elsa's assistance
Thanks for Elsa's assistance
Customer centric
Very customer centric and smart process of response. also had a very professional customer service attended to me when i had some open questions
Finom offers great service
Finom offers great service. The banking app is easy to use even for beginners. I have closed my finom account due to ending my self employment. I would highly recommend FINOM for banking purposes especially to solo enterpreneurs. If you start your business solo - try FINOM. Special thanks to the service team member - Naomi
Highly recommended
Highly recommended! The support is just perfect!
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About finom.co
Finom is an online payment solution for entrepreneurs that makes it easy to open a business account and securely manage their finances.
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Technology Stack
finom.co uses 12 technologies across their website including HSTS, Sentry, Cloudflare, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Reviews
Trustpilot
E-commerce & Payments
Klarna
Performance
Lazy Loading, Priority Hints
Traffic & Audience
finom.co receives approximately 624.2K monthly visitors and ranks #63,701 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:43 on the site.
The majority of finom.co's traffic comes from undefined, undefined, .
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