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FinTRX: The AI-Powered RIA Database
Analyzing the $13.5M data platform disrupting investment advisor intelligence
In a market dominated by legacy giants like PitchBook, FinTRX is quietly building an AI-powered intelligence layer for Registered Investment Advisors and family offices. With 144 employees and $13.5M in revenue, they aren't just selling data—they're selling the future of financial prospecting.
"They aren't just selling data—they're selling the future of financial prospecting."
The Traffic Paradox
FinTRX sees 20,050 monthly visits with a global rank of #1.3M, which seems low until you analyze the traffic quality. A massive 57% comes from direct traffic—indicating high brand recall and a user base that actively seeks them out. This isn't a viral consumer app; it's a sticky B2B tool where professionals return daily.
The Competitive Landscape
The keyword data reveals a fascinating battle. While 'fintrx' sees 1,320 monthly searches, 'pitchbook' commands 74,510. FinTRX isn't trying to out-volume the incumbent; they're positioning themselves as the specialized alternative for RIA and family office data. They even battle 'fintrix' (1,760 searches)—likely a misspelling or competitor—proving their brand has penetrated the market consciousness.
The tech stack suggests a modern, scalable approach. They leverage Tailwind CSS, Bootstrap, and jQuery alongside analytics tools like Hotjar and Google Tag Manager. This isn't a legacy platform; it's a modern SaaS product built for speed and user experience. The lack of public funding data suggests they are either bootstrapped, profitable, or operating under a private equity radar—making their $13.5M revenue even more impressive.
- High Direct Traffic (57%): Strong brand loyalty and repeat usage in a niche B2B market.
- AI-Powered Positioning: Moving beyond static databases to dynamic insights.
- Specialized Focus: Targeting RIAs and Family Offices rather than broad financial data.
The Verdict: A Quiet Giant
FinTRX proves that in B2B fintech, revenue and retention trump vanity metrics.
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Comprehensive RIA, Broker Dealer & Family Office Data | FINTRX
AI-powered RIA database with comprehensive data, analytics, and insights on registered investment advisors and family offices.
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About fintrx.com
AI-powered RIA database with comprehensive data, analytics, and insights on registered investment advisors and family offices.
Company Overview
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Technology Stack
fintrx.com uses 21 technologies across their website including Font Awesome, Cloudflare Turnstile, reCAPTCHA, Contentful, and more.
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Cloudflare Turnstile, reCAPTCHA
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Contentful
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cdnjs
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HubSpot
Traffic & Audience
fintrx.com receives approximately 20.1K monthly visitors and ranks #1,338,667 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:02 on the site.
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