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fintuity.com
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fintuity.com

17 technologies
VerifiedGrowingVisit4.0K/mo$5M3217 Tech6 Leads
Deep Dive

Fintuity: The Quiet Giant of UK Online Financial Advice

32 employees, $5.4M revenue, and a 4.7-star Trustpilot rating. Here's why they're winning.

In a market saturated with fintech startups chasing hype, Fintuity is quietly building a fortress. They aren't disrupting for disruption's sake; they are digitizing the oldest profession in finance: the Independent Financial Adviser (IFA).

$5.4M
Annual Revenue
32
Employees
4.7/5
Trustpilot Score
50%
Organic Traffic

"Fintuity isn't just a website; it's a digital IFA firm with a revenue-per-employee ratio that rivals traditional wealth managers."

The Human-Digital Hybrid

Fintuity operates in the 'computers_electronics_and_technology' sector, but its product is deeply human. With only 32 employees generating $5.4M in revenue, they achieve a staggering ~$168k revenue per employee. This efficiency suggests a high-value client base and a tech stack (Bootstrap, Ant Design, Intercom) that automates the mundane, leaving advisers to focus on complex financial planning. They aren't replacing the IFA; they are arming them with a digital cockpit.

The SEO Traffic Paradox

Here is the most fascinating data point: Fintuity's top keyword isn't 'financial advice'—it's 'HM Land Registry' (10,640 monthly volume). They rank for 'what is stamp duty' and 'gilt definition.' This reveals a brilliant, low-funnel strategy. They aren't fighting for generic keywords; they are capturing high-intent users researching specific, transaction-heavy financial topics. They are becoming the answer to the questions that precede a major financial decision.

The traffic split tells a story of brand maturity. With 34% direct traffic and 50% organic search, Fintuity has moved beyond paid acquisition. Users are seeking them out by name or finding them through intent-driven searches. This is a stark contrast to many fintechs that bleed cash on ads to sustain visitor numbers.

  • **High-Intent SEO:** Ranking for 'Stamp Duty' and 'Land Registry' captures users at the point of property transactions—a key IFA trigger.
  • **Trust as Currency:** A 4.7/5 rating with 32 reviews signals high customer satisfaction in a notoriously skeptical industry.
  • **Lean Operations:** 32 employees managing a multi-million dollar revenue stream indicates a highly scalable, tech-enabled service model.
Does not offer speculative trading or crypto assets.
Focuses on regulated, high-value UK financial advice.
Not a mass-market consumer app with millions of low-value users.
Serves a serious demographic with complex needs (pensions, mortgages, wealth).
Lacks the 'viral' marketing typical of Gen-Z fintechs.
Uses data to capture users researching life-altering financial decisions.

The Verdict: The Boring Billion-Dollar Playbook

Fintuity is proving that in fintech, the most valuable niche is the one that solves complex, regulated problems for people with money.

What tech stack does Fintuity use?

31 detected
Security1
Advertising1
Customer Support2
Web Standards1
UI Libraries1
CSS Frameworks1
Tracking & Analytics14
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
I
Intercom
G
Google Tag Manager
H
Hotjar
G
Google Static
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
F
Facebook
I
Intercom

How much traffic does Fintuity get?

Traffic & Engagement

4.0K
Monthly Visits
1.4
Pages/Visit
0:05
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+31%
3.0K
Oct 2025
Oct
2.4K
Nov 2025
Nov
4.0K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
34%
Social
4%
Referrals
10%
Email
0%
Paid
1%

Where is Fintuity's audience located?

🌍53.9%
🌍29.8%
🌍16.3%

What keywords does Fintuity rank for?

5 keywords
1fintuity240 vol$1.73
2hm land registry10.6K vol$1.17
3what is stamp duty3.1K vol$0.18
4ifa's2.3K vol$3.76
5gilt definition1.6K vol

How is Fintuity's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/assets/zyClVJ4LybutXXfjysHRS7JG4Iw.png

Meta Tags

title64 chars

Get Trusted IFA and Financial Advice Online | Secure Your Future

description180 chars

Discover expert IFA and online financial advice for UK residents. Learn "What is an IFA?" and access personalized advice to improve your financial wellbeing and secure your future.

languageEN-GB

Schema Types

Unknown

Who works at Fintuity?

Loading leads...

What do customers think of Fintuity?

Fintuity - Online Financial Adviser

Fintuity - Online Financial Adviser

4.7
32 reviews
✓ Claimed

Categories

Insurance Broker#undefinedFinancial Consultant#undefinedFinancial Planner#undefinedMortgage Broker#undefinedAlternative Financial Service#undefinedNon-Bank Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/19/2021

Contact Information

Address:
128 City Road
Londom, GB

Reviews (20)

Filter by rating:
Mauro Marsicano Sutalo
1/20/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/18/2025
Ameet is an excellent professional

Ameet is an excellent professional! 100% recommended. He help us a lot and share data and many aspects that guide us to take and choose the best option

Andrew Mohan
11/28/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 11/24/2025
Strong recommendation

Ameet was very helpful throughout my recent process, providing clear and concise insights that helped me choose my mortgage. He was always helpful in answering my queries or resolving potential issues and I could not recommend him anymore. Thanks Ameet

👍 1
Ramachandra Koganti
8/20/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 7/1/2025
As first time buyers

As first time buyers, Ameet had been an excellent guide at every step of the way. His advice and support not just in securing the best possible mortgage given our circumstances, but also at any questions/clarifications we might have had, is greatly appreciated. I can say with whole hearted assurance if you are in need of a mortgage broker, Ameet will sort you right out.

👍 1
Gayatri Nair
8/13/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 7/1/2025
Exceptional. Highly recommend.

We were first time buyers, and it was great to have someone as professional, patient and proactive as Ameet was. He gave us the time, regurlarly checked for (and secured) low rates, and kept us constantly informed. Truly exceptional service! We whole-heartedly recommend Ameet!

Helen Rosenthal
8/11/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 8/1/2025
Thank you Ameet. I felt in safe hands

Ameet is very knowledgable and took the time to guide me thorough the process of applying for my remortgage, whilst making sure I made the right decision on which product to take. Conscientious, professional and easy to work with, Ameet kept me updated all through the process.

Frequently Asked Questions about Fintuity

What is Fintuity's Revenue?
Fintuity generates approximately $5M in annual revenue. With 32 employees, that's $168,000 per employee.
What does Fintuity do?
Discover expert IFA and online financial advice for UK residents. Learn "What is an IFA?" and access personalized advice to improve your financial wellbeing and secure your future.
How fast is Fintuity growing?
Fintuity employee count has changed by 7% year over year.
What technologies does Fintuity use?
Fintuity uses 17 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, Google Fonts, HSTS, Framer.
Who are Fintuity's competitors?
Fintuity's main competitors include Acuris Global, Pareto Financial Planning, Gregory Pennington, Mackenzie Taylor Benefit Consultants, The Mortgage Lender. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fintuity?
Fintuity has a Trustpilot score of 4.7 out of 5 (4 stars) based on 32 customer reviews.

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What are Fintuity's key pages?

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About fintuity.com

Discover expert IFA and online financial advice for UK residents. Learn "What is an IFA?" and access personalized advice to improve your financial wellbeing and secure your future.

Company Overview

fintuity.com
Website
computers_electronics_and_technology
Industry
#4,780,158
Global Rank
4.0K
Monthly Visitors
17
Technologies
6+
Employees

fintuity.com Key Pages

Contact fintuity.com

Technology Stack

fintuity.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Framer, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

Framer

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

Facebook Pixel

Customer Support

Zendesk, Intercom

Traffic & Audience

4.0K
Monthly Visits
41%
Bounce Rate
1.4
Pages/Visit
0:05
Avg. Duration

fintuity.com receives approximately 4.0K monthly visitors and ranks #4,780,158 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:05 on the site.

The majority of fintuity.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fintuity.com?
Discover expert IFA and online financial advice for UK residents. Learn "What is an IFA?" and access personalized advice to improve your financial wellbeing and secure your future.
What technologies does fintuity.com use?
fintuity.com uses 17 technologies including Font Awesome, Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact fintuity.com?
You can contact fintuity.com via email at [email protected].
What are fintuity.com's social media accounts?
fintuity.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is fintuity.com?
fintuity.com receives approximately 4.0K monthly visitors and ranks #4,780,158 globally. Traffic is growing by 63.0% month-over-month.

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This page provides publicly available information about fintuity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fintuity.com directly at https://fintuity.com.