fire.com
Get leads like Fire — and thousands more
Build targeted lists by tech stack, traffic, and more
Fire.com: The Silent Giant of B2B Payments
A deep dive into the €190M revenue engine that powers Europe's invisible payments
While Stripe dominates headlines, Fire.com quietly processes billions in business payments from its Dublin headquarters. This isn't a startup chasing consumer hype—it's an enterprise infrastructure play that grew from €190M in revenue without ever needing a venture capital war chest.
"Fire doesn't chase consumer wallets—it powers the plumbing behind business transactions."
The Founder's Playbook
Colm Lyon founded Fire with a distinctly European, compliance-first mindset. Unlike Silicon Valley's 'move fast and break things' philosophy, Fire built its empire on regulatory moats. With 1,046 employees and €190M in revenue, this isn't a fintech startup—it's a regulated financial institution that happens to write software. The absence of VC funding isn't a limitation; it's a strategic choice that forced product-market fit from day one.
The Traffic Paradox
Fire's traffic profile reveals its B2B DNA: 51% direct traffic versus 30% organic search. This is the signature of a utility product—businesses bookmark it, use it daily, and don't need to Google 'how to send a payment.' The 25,050 monthly visits are low for a consumer app but perfectly healthy for a B2B platform. The top keyword? 'fire' with 311K monthly searches—most of which likely leads to dead ends, given the common word. The real signal: 'fire financial services' (30 monthly searches) shows the brand is becoming category-defining.
The tech stack tells a story of pragmatic modernization. They're using Vite for builds, Ant Design for components, and Bootstrap for legacy systems—indicating a hybrid architecture that evolved over years, not a greenfield rebuild. Cloudflare and AWS provide the infrastructure backbone, while Google Tag Manager suggests a mature, data-driven marketing operation. The presence of Priority Hints and Lazy Loading shows they're optimizing for Core Web Vitals, even if their design language feels slightly dated.
- Trustpilot rating of 2.5/5 signals product-market friction in user experience
- The 'fire' brand creates massive SEO noise but may be diluting search intent
- Top 5 countries show 'undefined'—indicating either privacy protection or tracking gaps
- Careers page suggests they're hiring, but the 1,046 employee count hints at a stable, not hyper-growth, workforce
The Silent Giant Strategy
Fire.com proves that in B2B fintech, revenue beats hype and infrastructure beats features. They're not building a consumer brand—they're building the financial rails for businesses that need reliability over flash.
What tech stack does Fire use?
How much traffic does Fire get?
Traffic & Engagement
Traffic Sources
Where is Fire's audience located?
What keywords does Fire rank for?
5 keywordsHow is Fire's SEO?
Open Graph Image
https://siteapi.fire.com/wp-content/uploads/2024/07/Fire-logo-dark-violet-with-TM_large.png
Meta Tags
Trusted. Integrated. Payments. Digital payment processing by Fire
Fire helps businesses get paid, pay out and automate payment processes by providing integrated access to a range of payment services.
H1 Tags
Schema Types
What is Fire's revenue?
Who works at Fire?
Loading leads...
What do customers think of Fire?
fire.com
Categories
Activity & Engagement
Contact Information
Reviews (20)
Had very present breakfast with family…
Had very present breakfast with family and our waitress Aniela was great and the service was excellent 👏
Unbelievable customer service!
In an age of 'new' banks and financial apps, Fire is a rare thing indeed - one that delivers the 'tech' stuff but hasn't lost the humanity! Phenomenal service and customer care, and can not recommend more highly!
Excellent multi currency bank account
Fire is the best business bank account I have, in terms of ease of use, clarity of the online banking site and excellent customer service. I have emailed their support team a couple of times and had replies, literally within minutes. Monthly statements are presented clearly. National and international transfers are easy.
Excellent customer service
Have had a Fire account for a while now. Always get a very fast, very "human" response to my queries, regardless of the complexity of them. Very happy with the customer service received.
Access Code Locked
I was locked out of my account after a few failed password attempts. Richard promptly responded with detailed instructions, which I followed, and everything was back to normal 10 minutes later.
Frequently Asked Questions about Fire
What is Fire's Revenue?
What does Fire do?
How fast is Fire growing?
What technologies does Fire use?
Who are Fire's competitors?
What do customers think of Fire?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Fire?
Contact Information
Export fire.com Data
Download the complete tech stack, analytics, leads, and company data for fire.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About fire.com
Fire helps businesses get paid, pay out and automate payment processes by providing integrated access to a range of payment services.
Company Overview
fire.com Social Media
Contact fire.com
Email Addresses
Phone Numbers
Technology Stack
fire.com uses 16 technologies across their website including WordPress, Amazon S3, Amazon Web Services, CookieYes, and more.
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Privacy & Consent
CookieYes
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager
Traffic & Audience
fire.com receives approximately 25.1K monthly visitors and ranks #1,077,413 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:16 on the site.
The majority of fire.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is fire.com?
What technologies does fire.com use?
How do I contact fire.com?
What are fire.com's social media accounts?
Is fire.com hiring?
How popular is fire.com?
Related Searches
This page provides publicly available information about fire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fire.com directly at https://fire.com.