firebrand.nz
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Firebrand: The Dunedin Powerhouse
A lean 12-person agency generating $1.8M in revenue by defying industry norms.
In a sea of bloated agency retainers and vague promises, Firebrand.nz emerges from Dunedin as a tactical precision strike. They aren't just building websites; they are engineering digital transformations for New Zealand businesses with a revenue-per-employee ratio that would make a Silicon Valley startup jealous.
"They aren't chasing scale; they are chasing impact. And they are winning."
The Efficiency Playbook
While most agencies struggle to break the $100k revenue-per-employee ceiling, Firebrand is operating at nearly triple that benchmark. With just 12 employees, they've carved out a $1.8M revenue stream. This isn't just growth; it's a masterclass in high-value positioning and operational efficiency. They prove you don't need a 100-person team to dominate a market—you need a focused, elite squad.
The 'No-Nonsense' Strategy
Firebrand’s brand voice is unapologetically bold. They position themselves as the antidote to corporate fluff, targeting New Zealand businesses ready to 'start, build, and grow.' Their keyword strategy reveals a laser focus on high-intent local terms like 'marketing agency dunedin' and 'best marketing agency dunedin.' They aren't trying to be everything to everyone; they are the heavyweight champions of the South Island.
The tech stack tells a story of modern agility. By leveraging Next.js for performance and Tailwind CSS for rapid, custom styling, they avoid the bloat of legacy systems. They aren't just using tools; they are curating a stack designed for speed and scalability, ensuring their clients' digital foundations are as robust as their strategic advice.
- Revenue Efficiency: $150k revenue per employee indicates elite project selection and pricing power.
- Local Dominance: Capturing 210 monthly searches for 'marketing agency dunedin' establishes them as the default choice in their region.
- Modern Stack: Utilizing Next.js and Tailwind CSS ensures high-performance, future-proofed web assets.
- Strategic Focus: High direct traffic (33%) suggests strong brand recall and repeat business.
The Unicorn in the South
Firebrand proves that in a crowded market, the most dangerous player is the lean one with a clear voice and a high-value delivery model.
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Firebrand is a marketing and digital transformation agency based in Dunedin, servicing New Zealand-wide. We start, build, and grow New Zealand businesses with bold strategy and attitude.
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About firebrand.nz
Firebrand is a marketing and digital transformation agency based in Dunedin, servicing New Zealand-wide. We start, build, and grow New Zealand businesses with bold strategy and attitude.
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Technology Stack
firebrand.nz uses 15 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
firebrand.nz receives approximately 7.1K monthly visitors and ranks #2,763,209 globally. The website has a bounce rate of 22% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:14 on the site.
The majority of firebrand.nz's traffic comes from .
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