9:41
firemaster.com
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firemaster.com

13 technologies
VerifiedVisit764/mo$2M7613 Tech3 Leads
Deep Dive

Firemaster: The Quiet Giant of Fire Apparatus

A $1.7M revenue specialist in a market dominated by giants

In a world of mega-dealers and conglomerates, Firemaster operates with surgical precision from Springfield, Missouri. They don't chase volume; they chase the right volume. With just 76 employees generating $1.7M in revenue, they've built a sustainable business by mastering a specific niche: emergency apparatus.

$1.7M
annual revenue
76
employees
44%
direct traffic
520
monthly parts searches

"They're not selling trucks—they're selling trust to departments that can't afford to be wrong."

The SEO Gold Mine

Firemaster captures 520 monthly searches for 'KME engine parts schematic'—a hyper-specific query that reveals their true competitive moat. While competitors fight for generic terms, Firemaster dominates the long tail where purchase intent is highest. Their organic search strategy (38% of traffic) isn't about volume; it's about capturing firefighters mid-repair, mid-purchase, mid-crisis.

The Community Flywheel

Their social presence across Facebook, LinkedIn, and Instagram isn't performative—it's functional. Fire departments are tight-knit communities where reputation spreads through word-of-mouth. Firemaster's 44% direct traffic share proves they've built a referral engine where one department's success becomes another's vendor choice. They're not just on social media; they're embedded in the ecosystem.

What makes Firemaster dangerous to larger competitors is their focus on pre-owned trucks and specialized parts. This isn't a high-margin play—it's a relationship strategy. When a rural fire department needs a $50K used tanker instead of a $500K new engine, Firemaster becomes their only viable option. That constraint creates loyalty.

  • Niche dominance: Ferrara, KME, and pre-owned apparatus specialists
  • Relationship-driven: 44% direct traffic indicates strong repeat business
  • Parts-first strategy: Capturing high-intent repair searches
  • Regional stronghold: Springfield hub covers Midwest fire networks
No VC funding or aggressive expansion
Deep vendor relationships with Ferrara and KME
Limited digital footprint (764 monthly visits)
Sustainable unit economics with 76 employees
No e-commerce or self-service purchasing
Community-embedded sales team (Steve Loftin in Oklahoma)

The Anti-Startup Success Story

Firemaster proves you don't need scale to win—just specificity and trust in a market that values both.

What tech stack does Firemaster use?

19 detected
Programming Languages1
E-commerce & Payments1
Web Standards2
JavaScript Libraries2
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Firemaster get?

Traffic & Engagement

764
Monthly Visits
1.6
Pages/Visit
0:06
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-42%
1.3K
Oct 2025
Oct
1.4K
Nov 2025
Nov
764
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
44%
Social
7%
Referrals
9%
Email
0%
Paid
1%

Where is Firemaster's audience located?

🌍56.6%
🌍43.4%

What keywords does Firemaster rank for?

4 keywords
1kme engine parts schematic520 vol
2firemaster440 vol$3.82
3fire master410 vol
4extended bumper fire engine80 vol

How is Firemaster's SEO?

Open Graph Image

OG Image preview
og:image

https://firemaster.com/wp-content/uploads/2024/11/firemaster-logo.png

Meta Tags

title48 chars

Home - Firemaster - Emergency Apparatus Provider

description129 chars

Firemaster - Emergency Apparatus Provider located in Springfield Missouri. Apparatus, Tankers, Ferrara, KME, and Pre-Owned Trucks

languageEN-US

H1 Tags

h1TRUSTED BY VENDORS LIKE:

Schema Types

Unknown

What is Firemaster's revenue?

$2M
Annual Revenue
76
85%
Employees
$22K
Revenue/Employee
Miramar, United States
Headquarters

Who works at Firemaster?

Loading leads...

What do customers think of Firemaster?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Firemaster

What is Firemaster's Revenue?
Firemaster generates approximately $2M in annual revenue. With 76 employees, that's $22,368 per employee.
What does Firemaster do?
Firemaster - Emergency Apparatus Provider located in Springfield Missouri. Apparatus, Tankers, Ferrara, KME, and Pre-Owned Trucks
How fast is Firemaster growing?
Firemaster employee count has changed by 85% year over year.
What technologies does Firemaster use?
Firemaster uses 13 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.

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What are Firemaster's key pages?

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About firemaster.com

Firemaster - Emergency Apparatus Provider located in Springfield Missouri. Apparatus, Tankers, Ferrara, KME, and Pre-Owned Trucks

Company Overview

firemaster.com
Website
#9,009,220
Global Rank
764
Monthly Visitors
13
Technologies
3+
Employees

firemaster.com Key Pages

Contact firemaster.com

Technology Stack

firemaster.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

764
Monthly Visits
41%
Bounce Rate
1.6
Pages/Visit
0:06
Avg. Duration

firemaster.com receives approximately 764 monthly visitors and ranks #9,009,220 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:06 on the site.

The majority of firemaster.com's traffic comes from undefined, .

Frequently Asked Questions

What is firemaster.com?
Firemaster - Emergency Apparatus Provider located in Springfield Missouri. Apparatus, Tankers, Ferrara, KME, and Pre-Owned Trucks
What technologies does firemaster.com use?
firemaster.com uses 13 technologies including Font Awesome, Google Fonts, PHP, and 7 more. View the full tech stack analysis above.
How do I contact firemaster.com?
You can contact firemaster.com via email at [email protected] or through their contact page.
What are firemaster.com's social media accounts?
firemaster.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is firemaster.com?
firemaster.com receives approximately 764 monthly visitors and ranks #9,009,220 globally. Traffic is declining by 43.5% month-over-month.

Related Searches

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This page provides publicly available information about firemaster.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit firemaster.com directly at https://firemaster.com.