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The $4M Stealth Lender Disrupting Lombard
How Firenze is unlocking hidden liquidity for UK businesses
While most fintechs chase consumer headlines, Firenze is quietly building a specialized lending engine in the complex world of Lombard loans. With $4.24M in funding and a focused team of 26, they're betting big on a niche that traditional banks ignore.
"They're not building a bank—they're building a specialized liquidity engine for the underserved middle market."
The Niche Strategy
Firenze isn't trying to be the next Monzo or Revolut. Their laser focus on Lombard lending—using assets like stocks and bonds as collateral—allows them to move faster than traditional banks. With just 26 employees generating $3.8M in revenue, they're operating at an impressive $146K revenue per employee.
The Funding Trajectory
Their $4.24M funding round suggests investors see a clear path to scale. At a 1.1x revenue multiple, they're valued conservatively—likely by design. This isn't a hypergrowth story; it's a methodical build in a market where trust and operational excellence matter more than viral growth.
The tech stack reveals their priorities: jQuery and Bootstrap for speed of development over cutting-edge frameworks, Google Analytics for data-driven decisions, and Tailwind CSS for rapid UI iteration. They're building to ship, not to impress engineers.
- Niche specialization in Lombard lending creates defensible moat
- Lean operations with high revenue per employee ($146K)
- Conservative valuation suggests sustainable unit economics
- LinkedIn presence indicates B2B-focused growth strategy
The Quiet Giant Strategy
Firenze isn't playing the venture game—they're building a sustainable, high-margin business in a niche where expertise creates lasting value.
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Home - Firenze
Unlocking Lombard lending Helping wealth managers, advisers, and investment platforms complete their client offering with investment-backed loans, without moving custody or meeting Private Bank minimums. Speak to our team Learn about Lombard lending As seen in Supported by Retain assets Lent on a cross-custody basis, so assets don’t need to move Speed of execution Clients can access cash in days, not months Fully embedded Add lending to your platform without operational disruption How Firenze works Embed lending and launch with Firenze Client applies in 15 minutes, decision in hours Client requests a drawdown in the app, cash the next day Ongoing monitoring & servicing all handled through the Firenze platform Why Lombard lending Borrow up to 50% Loan-To-Value against investment portfolios, without selling assets. Meet client liquidity needs without disrupting investment plans or triggering Capital Gains Tax. Get fast credit decisions, low rates and, pay interest only on drawn amounts. Use leverage as part of a flexible, holistic wealth planning strategy. Attract high-value clients with lending options that rival Private Banks. Retain assets and reduce outflows by offering smarter liquidity solutions. Who is Firenze for? Wealth managers and advisors Investment platforms Borrowers Our latest articles Visit our blog Visit our blog Ready to see how this could work for you and your clients? Speak to our team Press Read more news Read more news
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