In an industry where reliability is paramount, FireTron has spent over three decades building a $76.5M fire protection empire. Yet, their digital footprint tells a story of a company still waking up to the digital age.

"A company doing $76M in revenue with less web traffic than a mid-sized local restaurant isn't struggling—it's strategically offline."

The traffic split reveals their customer acquisition strategy: 47% organic, 36% direct. This isn't a company chasing leads online—it's a company that gets called. When you've been in business for 30 years, you don't need to rank for 'fire alarm companies' when your phone already rings. But this also represents a massive opportunity: they're leaving digital market share on the table.

• 30-year legacy in fire protection services
• Specialized in commercial/business fire systems
• Strong regional presence (Texas focus implied by Austin/College Station director)
• Technical stack built for reliability (jQuery, Bootstrap, Tailwind)
• Leadership depth across sales, operations, and sprinkler divisions