While tech founders obsess over user acquisition and retention, First3Years has quietly built a 40-year foundation for the most critical user cohort in human development: children from birth to age three. This isn't a startup—it's the operating system for early childhood mental health in Texas.

"A child's experiences from birth to 3 shape the person they will become—and this organization is building the scaffolding to make those experiences count."

The tech stack tells a story of pragmatic modernization: Tailwind CSS and React power the frontend, while Zendesk and Sentry handle operations. They're not chasing shiny objects—they're using tools that work. The absence of backlink data and organic keywords isn't a failure; it's a sign that their influence flows through channels that don't live on Google's algorithm: direct relationships, policy work, and professional networks.

• 42% direct traffic shows institutional trust, not search visibility
• 1,151 monthly visits from high-value stakeholders, not casual browsers
• 44 years of operation predates the digital era entirely
• Revenue model is grant/mission-driven, not transactional
• Tech stack is lean: React + Tailwind + operational tools only