9:41
firstcape.co.nz
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firstcape.co.nz

13 technologies
VerifiedVisit2.6K/mo$12M6113 Tech5 Leads
Deep Dive

FirstCape: The Quiet Giant of NZ Finance

How a 61-person firm manages $11.5M in revenue and what it reveals about the market

FirstCape isn't just another financial services website—it's a case study in focused, high-value operations. With only 61 employees generating $11.5M in revenue, this is a lean machine built for impact, not scale.

$11.5M
annual revenue
61
employees
2,557
monthly visits
57%
organic search

"This isn't a growth-at-all-costs startup—it's a precision instrument generating $188K per employee annually."

The Traffic Paradox

FirstCape's traffic numbers seem modest at 2,557 monthly visits, but the composition tells a different story. With 57% coming from organic search and 29% direct, this is a brand-driven business, not a paid-acquisition play. The top keyword 'jbwere' (1,240 monthly volume) suggests strong brand association, while 'cape' (53,860 volume) reveals they're competing with broader brand equity. This is a company that doesn't need to shout to be heard.

The NZ Financial Ecosystem

Operating in New Zealand's tight-knit financial landscape, FirstCape's mission to 'create unique opportunities for all New Zealanders' positions them as community builders rather than just financial intermediaries. With a global rank of #7,294,890, they're not chasing global scale—they're serving a specific market with depth. The tech stack (Next.js, Tailwind, Google Analytics) shows they're modern but pragmatic, investing in tools that work rather than chasing shiny objects.

The absence of Trustpilot reviews and structured data is telling. FirstCape isn't optimizing for social proof or SEO manipulation—they're building a business that operates on reputation and relationships. In an industry drowning in review farms and schema markup, this restraint is actually a signal of confidence.

  • Revenue per employee of $188K suggests high-value, low-volume service model
  • 57% organic traffic indicates strong brand equity and word-of-mouth
  • Tech stack is modern but practical—Next.js for performance, Tailwind for speed
  • No social profiles or review platforms suggests B2B/relationship-driven focus
No aggressive SEO optimization
Strong direct traffic (29%)
No social media presence
High revenue per employee
No review platform engagement
Modern, performant tech stack
Modest web traffic volume
Clear, focused mission statement

The Lesson in Restraint

FirstCape proves that in finance, depth beats width. 61 people, $11.5M, and a clear focus beats the 'growth at all costs' playbook every time.

What tech stack does Firstcape use?

18 detected
Security1
Error Tracking1
Cloud & Hosting1
Web Standards1
Frontend Frameworks1
Tracking & Analytics5
G
Google Tag Manager
G
Google Tag Manager
S
Sentry
G
Google Analytics
G
Google DoubleClick

How much traffic does Firstcape get?

Traffic & Engagement

2.6K
Monthly Visits
2.2
Pages/Visit
14:21
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-59%
6.3K
Oct 2025
Oct
8.5K
Nov 2025
Nov
2.6K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
29%
Social
4%
Referrals
8%
Email
0%
Paid
2%

Where is Firstcape's audience located?

🌍100.0%

What keywords does Firstcape rank for?

5 keywords
1jbwere1.2K vol$2.10
2firstcape group ltd.30 vol
3cape53.9K vol$0.52
4chris wilson7.0K vol$1.49
5188 quay street, auckland central, auckland, 1010240 vol

How is Firstcape's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.sanity.io/images/ygl8l7o0/production/242c2333e72ef6734017e8e8e58865c4550cbf80-2600x1733.jpg

Meta Tags

title9 chars

FirstCape

description156 chars

We’re creating unique opportunities for all New Zealanders to build stronger financial outcomes for their families, their businesses, and their communities.

languageEN

H1 Tags

h1Investing in a brighter future

Who works at Firstcape?

Loading leads...

What do customers think of Firstcape?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Firstcape

What is Firstcape's Revenue?
Firstcape generates approximately $12M in annual revenue. With 61 employees, that's $189,000 per employee.
What does Firstcape do?
We’re creating unique opportunities for all New Zealanders to build stronger financial outcomes for their families, their businesses, and their communities.
How fast is Firstcape growing?
Firstcape employee count has changed by 1425% year over year.
What technologies does Firstcape use?
Firstcape uses 13 technologies across their website including Security, Error Tracking, Cloud & Hosting. Key technologies include HSTS, Sentry, Vercel.
Who are Firstcape's competitors?
Firstcape's main competitors include Debtor Daddy, DebtManagers, Craigs Investment Partners, External Reporting Board, Te Tumu Paeroa. These companies operate in similar markets and compete for the same customer base.

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What are Firstcape's key pages?

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About firstcape.co.nz

We’re creating unique opportunities for all New Zealanders to build stronger financial outcomes for their families, their businesses, and their communities.

Company Overview

firstcape.co.nz
Website
#7,294,890
Global Rank
2.6K
Monthly Visitors
13
Technologies
5+
Employees

firstcape.co.nz Key Pages

Contact firstcape.co.nz

Technology Stack

firstcape.co.nz uses 13 technologies across their website including HSTS, Sentry, Vercel, and more.

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

Vercel

Advertising

DoubleClick Floodlight, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

2.6K
Monthly Visits
43%
Bounce Rate
2.2
Pages/Visit
14:21
Avg. Duration

firstcape.co.nz receives approximately 2.6K monthly visitors and ranks #7,294,890 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 14:21 on the site.

The majority of firstcape.co.nz's traffic comes from .

Frequently Asked Questions

What is firstcape.co.nz?
We’re creating unique opportunities for all New Zealanders to build stronger financial outcomes for their families, their businesses, and their communities.
What technologies does firstcape.co.nz use?
firstcape.co.nz uses 13 technologies including HSTS, Sentry, and 7 more. View the full tech stack analysis above.
How do I contact firstcape.co.nz?
You can contact firstcape.co.nz via email at [email protected] or through their contact page.
How popular is firstcape.co.nz?
firstcape.co.nz receives approximately 2.6K monthly visitors and ranks #7,294,890 globally. Traffic is declining by 69.8% month-over-month.

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This page provides publicly available information about firstcape.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit firstcape.co.nz directly at https://firstcape.co.nz.