fitbit.com
Get leads like Fitbit — and thousands more
Build targeted lists by tech stack, traffic, and more
Fitbit's Digital Ghost
How a health giant became a Google redirect page
When you type 'fitbit.com' into your browser, you're not greeted by a vibrant dashboard of health data—you're met with a sterile Google redirect page. This isn't a bug; it's the final chapter of a $2.1 billion acquisition that fundamentally changed the consumer health wearables landscape.
"Fitbit.com isn't a destination anymore—it's a digital waypoint redirecting users to Google's ecosystem."
The Acquisition Paradox
Despite 3.9M monthly visits and 2.3M backlinks, Fitbit's web presence has become a ghost ship. The brand still commands 325K monthly searches for 'fitbit' alone, yet the official domain now serves as a gateway to Google's terms and privacy pages. This creates a fascinating SEO paradox: strong brand search volume with zero conversion potential on the original domain.
The Silent User Migration
With 1,149 employees and $230M in revenue, Fitbit's operational scale remains substantial. However, the 40% direct traffic suggests loyal users still seek the brand, only to be redirected. The 1.3/5 Trustpilot rating from 10,415 reviews reveals a community that feels abandoned—veteran users who built years of health data now navigating Google's ecosystem without clear migration paths.
The tech stack tells its own story: Priority Hints, Material UI, and Google-owned DoubleClick Floodlight tracking. This isn't Fitbit's infrastructure anymore—it's Google's architecture wearing a Fitbit skin. The 57.3% traffic from 'undefined' countries (likely Google's privacy-focused data aggregation) suggests international users are hitting this redirect wall globally.
- 3.9M monthly visits persist despite domain repurposing
- Brand searches (325K/month) still drive traffic to a redirect page
- 1.3/5 rating shows community alienation post-acquisition
- 53% organic traffic proves SEO value remains intact
The $2.1 Billion Redirect
Fitbit.com is now a case study in brand asset preservation vs. active product experience. The traffic flows, the searches remain, but the product soul has migrated to Google's servers.
What tech stack does Fitbit use?
How much traffic does Fitbit get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Fitbit's audience located?
Who competes with Fitbit?
Device Distribution
What keywords does Fitbit rank for?
5 keywordsHow is Fitbit's SEO?
Meta Tags
Before you continue
H1 Tags
What is Fitbit's revenue?
Who competes with Fitbit?
Who works at Fitbit?
Loading leads...
What do customers think of Fitbit?
Store Google
Categories
Activity & Engagement
Contact Information
Reviews (20)
Good
Well, the shopping experience is quite good, although customer service takes a long time to respond, it is a secure purchase.
Easy to use and great for managing home comfort
We’ve been using a Google Nest thermostat in our home and it’s been a really nice upgrade from a basic programmable unit. The interface is simple and it makes it easy to see and adjust the temperature without having to mess with complicated menus. The app integration is one of the best parts. Being able to check and change the temperature from my phone, especially when we’re away from home, is genuinely useful. It also does a good job learning schedules and keeping the house comfortable without constant manual tweaking. It’s not perfect — sometimes it takes a little trial and error to get the schedules and settings dialed in just the way you want — but once it’s set up, it mostly just works. Overall it’s been reliable and has made managing heating and cooling a lot more convenient compared to older thermostats.
It's not convenient.
It's not convenient.
Don't buy anything off Google store
Don't buy anything off Google store. They ship from the UK then they use DHL to return items back to Poland. dhl are the worse courier. They have now lost my return. Stay away.
First bought my Fitbit Charge in Sept…
First bought my Fitbit Charge in Sept 23. The device completely died in November 24 and a refurbed replacement device was sent. This has now also died, exactly the same fault. I can see from Fitbit Community that many other users have experienced the same fault at the same time. Fitbit have said that the device is out of warranty so they havent offered any repair or replacement, only a 35% discount for a new device. There is clearly a fault with these devices so I will be looking at better quality alternatives to Fitbit.
Frequently Asked Questions about Fitbit
What is Fitbit's Revenue?
How fast is Fitbit growing?
How do people interact with Fitbit?
How do people find Fitbit?
Who uses Fitbit?
What technologies does Fitbit use?
Who are Fitbit's competitors?
What do customers think of Fitbit?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Fitbit?
Contact Information
Export fitbit.com Data
Download the complete tech stack, analytics, leads, and company data for fitbit.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About fitbit.com
Company Overview
Contact fitbit.com
Phone Numbers
Technology Stack
fitbit.com uses 4 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints, and more.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight
Performance
Priority Hints
UI Libraries
Material UI
Traffic & Audience
fitbit.com receives approximately 3.9M monthly visitors and ranks #14,254 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:58 on the site.
The majority of fitbit.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is fitbit.com?
What technologies does fitbit.com use?
How popular is fitbit.com?
Related Searches
This page provides publicly available information about fitbit.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitbit.com directly at https://fitbit.com.