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Fit:match's Body AI: The 3-Second Scan That's Reshaping Fashion
A deep dive into the $15M revenue platform turning mobile scans into real-world body intelligence.
While most fashion tech struggles with fit, Fit:match claims to solve it in 3 seconds. Their Body AI platform isn't just another virtual try-on—it's a proprietary computer vision system that converts a simple mobile scan into actionable body intelligence, targeting the $250B fashion sizing problem head-on.
"They're not selling software—they're selling the elimination of returns. Every scan is a data point that reduces waste."
The Enterprise Play
Fit:match operates on a B2B2C model, partnering with retailers like Macy's rather than chasing direct consumers. With 74 employees generating $15M, they're achieving $202K revenue per employee—a strong efficiency ratio for a hardware-enabled AI company. The 45% direct traffic suggests enterprise clients are actively seeking them out, not stumbling upon them through SEO.
The Growth Paradox
Here's the counterintuitive signal: only 5,088 monthly visits with 92% from 'undefined' markets. This isn't a consumer play—it's an infrastructure bet. The top keywords reveal enterprise intent: 'Macy's bra fitting appointment' (490 volume) shows they're powering backend systems for major retailers. They're building the invisible rails of fashion sizing, not chasing vanity metrics.
The tech stack tells its own story: Vite for performance, Tailwind for rapid UI iteration, and Hotjar for conversion optimization. They're not reinventing the wheel—they're building a lean, modern stack focused on scan accuracy and enterprise integration. The LinkedIn Insight Tag and Twitter Cards suggest sophisticated B2B marketing, while the absence of Trustpilot reviews confirms they're not playing the DTC game.
- Proprietary computer vision that works with a single mobile scan (not multiple photos)
- Enterprise-first strategy with major retailer partnerships already secured
- High revenue-to-employee ratio indicating strong unit economics
- Focus on 'body intelligence' over virtual try-on—deeper data moat
The Real Moat Isn't the AI—It's the Data Flywheel
Every retailer partnership adds more scan data, improving accuracy and creating an insurmountable barrier. Fit:match isn't just selling fit technology; they're building the body measurement standard that fashion's future depends on.
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Fit:match | The world's leading Body AI platform
Fit:match.ai is the world’s leading AI platform for body insights, using advanced computer vision to turn a 3-second mobile scan into real-world body intelligence.
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About fitmatch.ai
Fit:match.ai is the world’s leading AI platform for body insights, using advanced computer vision to turn a 3-second mobile scan into real-world body intelligence.
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fitmatch.ai uses 18 technologies across their website including Okta, HSTS, reCAPTCHA, Webflow, and more.
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fitmatch.ai receives approximately 5.1K monthly visitors and ranks #3,279,092 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:29 on the site.
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