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FleetLogix: The Quiet Giant of Fleet Labor
A $46M recruiting powerhouse dominating the blue-collar labor market
FleetLogix isn't a tech unicorn—it's a $46M machine quietly solving the most unglamorous problem in transportation: finding reliable hands to clean, maintain, and service rental car fleets. While everyone chases SaaS, this recruiting firm owns the physical labor market.
"They don't sell software—they sell people who show up on time to wash cars."
The Blue-Collar Edge
FleetLogix operates in a space most tech investors ignore: high-volume, low-margin staffing for physical operations. Their 308 employees aren't engineers—they're recruiters and operations managers connecting thousands of workers to rental car lots. The 308 employee count suggests a lean structure for $46M revenue, translating to ~$150K revenue per employee—a healthy ratio for a service business.
Search Behavior Tells the Story
The keyword data reveals their DNA: 'fleetlogix rental car cleaner' (240 monthly searches) and 'fleetlogix portland' (190 searches) show this is a hyper-local, operationally intense business. The fact that 'adam kimball' (270 searches) outperforms their brand name suggests key personnel are search magnets—likely clients searching for direct contacts. This isn't a brand-driven play; it's relationship-driven.
- Revenue per employee: ~$150K (strong for staffing)
- Direct traffic dominates (47%)—indicating repeat clients and brand recognition
- Search volume for personnel over brand = relationship-based sales motion
- Local-first strategy (Portland, regional hubs) evident in keyword patterns
FleetLogix's tech stack is refreshingly pragmatic: WordPress, jQuery, Bootstrap. This isn't a company building a moat with AI—it's building a moat with relationships and operational know-how. The HSTS and lazy loading show they care about site performance, but they're not wasting money on unnecessary tech. Their social presence is minimal (just a Twitter link), suggesting they don't need social media to generate leads—they have a sales team and a reputation.
The Unsexy Billion-Dollar Opportunity
While founders chase AI, FleetLogix proves that owning a boring, high-demand labor market can build a sustainable $46M business. The question isn't whether they'll scale—it's whether anyone else can replicate their local operational moat.
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About fleetlogix.com
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Technology Stack
fleetlogix.com uses 9 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading, Priority Hints
Web Standards
RSS
CSS Frameworks
Bootstrap
Traffic & Audience
fleetlogix.com receives approximately 3.4K monthly visitors and ranks #4,346,548 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:34 on the site.
The majority of fleetlogix.com's traffic comes from .
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This page provides publicly available information about fleetlogix.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fleetlogix.com directly at https://fleetlogix.com.