flexcharging.com
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FlexCharging: The Unsung Grid Hero
A tiny team with a massive mission: managing the EV revolution's grid impact.
While the world obsesses over EV range and charging speed, a quiet 14-person startup is tackling the real bottleneck: the grid itself. FlexCharging isn't building chargers; they're building the intelligence layer to prevent the EV revolution from crashing our electrical infrastructure.
"This isn't a consumer app—it's B2B infrastructure with a moat the size of a utility pole."
The Utility Playbook
FlexCharging targets the exact customer with the pain and budget to pay: electrical utilities. By offering managed charging software that uses EV telematics, they help utilities reduce peak load and manage incentive programs. It's a classic B2B2C play—utilities become the customer, EV drivers get the benefit, and FlexCharging sits in the middle collecting data and fees.
The Traffic Paradox
With only 1,457 monthly visits, the traffic looks anemic—until you dissect it. 64% is direct traffic, indicating a highly targeted, referral-driven sales process. The 19% organic traffic is dominated by niche utility keywords like 'mvec' (670 volume) and 'flex ev' (510 volume). This isn't a brand building for mass awareness; it's a precision tool for grid operators.
The keyword profile reveals their technical depth. Terms like 'how to set up virtual key in the tesla app' (280 volume) suggest they're not just managing charging schedules—they're integrating deeply with vehicle telematics. This is where the moat widens: real-time vehicle data is the secret sauce for dynamic load management.
- B2B2C Model: Utilities pay, drivers benefit, grid stays stable.
- Telematics Integration: Uses real EV data, not just smart meter data.
- Micro-Scale Execution: 14 people, $0.7M revenue, hyper-focused.
- Direct Traffic Dominance: 64% direct signals strong utility partnerships and referrals.
The Quiet Grid Giant in the Making
With EV adoption accelerating, FlexCharging's utility-first approach positions it as critical infrastructure, not just another charging app.
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FlexCharging | EV managed charging
FlexCharging enables EV managed charging, accelerating EV adoption while reducing impact on the environment and the electrical grid. We offer electrical utilities a powerful managed charging software solution using EV telematics to help reduced peak load and manage charging incentives programs.
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About flexcharging.com
FlexCharging enables EV managed charging, accelerating EV adoption while reducing impact on the environment and the electrical grid. We offer electrical utilities a powerful managed charging software solution using EV telematics to help reduced peak load and manage charging incentives programs.
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Technology Stack
flexcharging.com uses 15 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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HSTS
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Wix
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Traffic & Audience
flexcharging.com receives approximately 1.5K monthly visitors and ranks #9,993,001 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:48 on the site.
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