flexigroup.com.au
flexigroup.com.au
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The B2B BNPL Giant You Haven't Heard Of
Flexigroup's $88M revenue from a niche no one talks about
While everyone obsesses over Afterpay and Zip, Flexigroup quietly built an $88.7M revenue engine in the B2B BNPL space. They're not chasing consumers—they're financing businesses, and they're doing it at scale.
"Flexigroup proves that in B2B finance, you don't need digital visibility—you need bank relationships and underwriting discipline."
The Invisible B2B Machine
Flexigroup operates in the shadows of commerce. They don't need flashy websites or SEO because their customers—construction firms, equipment dealers, medical practices—don't find them through Google. They find them through banking relationships and trade finance networks. With 338 employees generating $88.7M, that's $262K revenue per employee—remarkable efficiency for a non-tech-first model.
The Offline Growth Playbook
While fintech startups burn millions on customer acquisition, Flexigroup's zero monthly visits reveal their secret: they don't acquire customers—they partner with them. Their revenue isn't driven by traffic or conversions, but by deep integrations with equipment suppliers and professional service firms. This is the anti-growth hacking playbook, and it's working.
The absence of digital footprint isn't a bug—it's a feature. In B2B finance, trust is built through relationships, not landing pages. Flexigroup's model suggests they're either: 1) A traditional lender with a digital wrapper, or 2) A white-label financing partner for larger institutions. Either way, their $88M revenue proves the model scales without digital-first strategies.
- Revenue-per-employee of $262K outperforms most fintechs
- Zero digital footprint suggests enterprise sales or channel partnerships
- 338 employees indicates complex underwriting operations, not just tech
- B2B BNPL is less sexy but more profitable than consumer lending
The Boring Billion-Dollar Blueprint
Flexigroup's success challenges the 'digital-first' narrative. In B2B finance, relationships still beat algorithms, and offline scale can outpace online growth. For founders: sometimes the most valuable businesses are the ones you can't find on Google.
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