In the hallowed halls of Swiss watchmaking, where tradition is sacred and innovation is incremental, a Dutch startup is quietly dismantling 300 years of mechanical dogma. Flexous isn't making watches—they're reinventing the tiny, invisible parts that make them tick.

"They're not selling to consumers—they're selling to the giants of Swiss watchmaking, and doing it with just 14 people and zero web traffic."

The company's leadership team reveals their dual focus: Alden Yellowhorse leads R&D with deep technical expertise, while Jacqui Santbergen and Jenny Zaremba drive business development. This isn't a founder-led passion project—it's a strategic engineering firm with commercial discipline. Their LinkedIn presence is minimal, their website is basic, but their technology is sophisticated enough to compete in one of the world's most conservative industries.

• Specializes in silicon flexure components—no traditional springs or pivots
• Targets the B2B watchmaking industry, not direct consumers
• Uses modern web tech (Tailwind, Bootstrap) but has zero traffic—deliberately invisible
• Revenue scales with watch production, not website clicks