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Flipsfun.com: The $5.8M Gymnastics Playbook
How a local Maryland facility built a digital-first sports empire with 40 employees and 2,453 monthly visitors.
In a world dominated by digital startups, flipsfun.com proves that a physical sports facility can build a powerful digital moat. With just 40 employees and a focused local footprint, they're generating $5.8M annually by owning the 'gymnastics near me' search in Frederick and Mt Airy, MD.
"They aren't selling gymnastics; they're selling community access—and the data proves it's a $5.8M business model."
The Hyper-Local SEO Playbook
Flipsfun.com isn't competing for national traffic. With 89.8% of traffic from 'undefined' (likely local Maryland IP addresses) and keywords like 'frederick gymnastics' (190 monthly volume), they've built a fortress around their physical locations. Their 34% organic search traffic isn't accidental—it's the result of dominating local search intent. When parents search for 'flips gymnastics' (300 volume) or 'flipping forward gymnastics' (560 volume), they own the conversation.
The Tech Stack of a Modern Sports Facility
Look beneath the surface and you'll see a sophisticated tech stack for a local business: Shopify for e-commerce, Google Analytics for tracking, Zendesk for customer service, and Bootstrap for a responsive site. This isn't a WordPress site built by a cousin—this is a professionally engineered digital storefront. The use of jQuery, Lodash, and Lazy Loading shows they care about performance, which directly impacts their conversion rate for parents booking classes.
The revenue per employee metric is staggering: $145,000 per employee. For a sports facility, this suggests high utilization rates and premium pricing. Their social presence (Facebook and Instagram) isn't just for brand awareness—it's a retention engine that keeps the 40 employees busy and the facility at capacity.
- Multi-sport facility strategy: They don't just do gymnastics, they do 'USA, Developmental and Core class Gymnastics'—diversifying revenue streams
- Dual-location model: Frederick and Mt Airy locations create geographic coverage without over-saturation
- 40-employee team: Large enough for professional operations, small enough to maintain community feel
- Shopify integration: E-commerce capabilities for merchandise and class bookings
The $5.8M Local Playbook
Flipsfun.com proves that owning a local market with superior digital presence is more profitable than chasing national scale. For founders and investors, the lesson is clear: depth beats breadth in local services.
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Open Graph Image

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Meta Tags
FLIPS | Gymnastics Fun for Everyone! | Frederick & Mt Airy, MD
Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.
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About flipsfun.com
Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.
Company Overview
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Technology Stack
flipsfun.com uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
E-commerce & Payments
Shopify
Traffic & Audience
flipsfun.com receives approximately 2.5K monthly visitors and ranks #5,837,663 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:32 on the site.
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This page provides publicly available information about flipsfun.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flipsfun.com directly at https://flipsfun.com.