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flipsfun.com
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flipsfun.com

16 technologies
VerifiedGrowingVisit2.5K/mo$6M4016 Tech
Deep Dive

Flipsfun.com: The $5.8M Gymnastics Playbook

How a local Maryland facility built a digital-first sports empire with 40 employees and 2,453 monthly visitors.

In a world dominated by digital startups, flipsfun.com proves that a physical sports facility can build a powerful digital moat. With just 40 employees and a focused local footprint, they're generating $5.8M annually by owning the 'gymnastics near me' search in Frederick and Mt Airy, MD.

$5.8M
Annual Revenue
40
Employees
2,453
Monthly Visits
34%
Organic Traffic

"They aren't selling gymnastics; they're selling community access—and the data proves it's a $5.8M business model."

The Hyper-Local SEO Playbook

Flipsfun.com isn't competing for national traffic. With 89.8% of traffic from 'undefined' (likely local Maryland IP addresses) and keywords like 'frederick gymnastics' (190 monthly volume), they've built a fortress around their physical locations. Their 34% organic search traffic isn't accidental—it's the result of dominating local search intent. When parents search for 'flips gymnastics' (300 volume) or 'flipping forward gymnastics' (560 volume), they own the conversation.

The Tech Stack of a Modern Sports Facility

Look beneath the surface and you'll see a sophisticated tech stack for a local business: Shopify for e-commerce, Google Analytics for tracking, Zendesk for customer service, and Bootstrap for a responsive site. This isn't a WordPress site built by a cousin—this is a professionally engineered digital storefront. The use of jQuery, Lodash, and Lazy Loading shows they care about performance, which directly impacts their conversion rate for parents booking classes.

The revenue per employee metric is staggering: $145,000 per employee. For a sports facility, this suggests high utilization rates and premium pricing. Their social presence (Facebook and Instagram) isn't just for brand awareness—it's a retention engine that keeps the 40 employees busy and the facility at capacity.

  • Multi-sport facility strategy: They don't just do gymnastics, they do 'USA, Developmental and Core class Gymnastics'—diversifying revenue streams
  • Dual-location model: Frederick and Mt Airy locations create geographic coverage without over-saturation
  • 40-employee team: Large enough for professional operations, small enough to maintain community feel
  • Shopify integration: E-commerce capabilities for merchandise and class bookings
No national brand recognition
Dominates local search for 'flips' (10,260 monthly volume)
Limited digital footprint beyond local search
Strong community retention via social media
No venture funding or aggressive expansion plans
High revenue per employee ($145K)
No app or mobile-first experience
Professional tech stack for a local business

The $5.8M Local Playbook

Flipsfun.com proves that owning a local market with superior digital presence is more profitable than chasing national scale. For founders and investors, the lesson is clear: depth beats breadth in local services.

What tech stack does Flipsfun use?

20 detected
Security1
Error Tracking1
CMS1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
CSS Frameworks1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Analytics

How much traffic does Flipsfun get?

Traffic & Engagement

2.5K
Monthly Visits
2.4
Pages/Visit
0:32
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+23%
2.0K
Oct 2025
Oct
1.8K
Nov 2025
Nov
2.5K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
21%
Social
9%
Referrals
35%
Email
0%
Paid
1%

Where is Flipsfun's audience located?

🌍89.8%
🌍10.2%

What keywords does Flipsfun rank for?

5 keywords
1flips10.3K vol$1.58
2flipping forward gymnastics560 vol
3flips gymnastics300 vol$2.31
4frederick gymnastics190 vol
5divine athletics180 vol

How is Flipsfun's SEO?

Open Graph Image

OG Image preview
og:image

https://static.wixstatic.com/media/5dd18c_39f30db2f4e441a99240dbe392bfd6d7%7Emv2.png/v1/fit/w_2500,h_1330,al_c/5dd18c_39f30db2f4e441a99240dbe392bfd6d7%7Emv2.png

Meta Tags

title62 chars

FLIPS | Gymnastics Fun for Everyone! | Frederick & Mt Airy, MD

description127 chars

Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.

languageEN

H1 Tags

h1Welcome to Flips
h1Programs

Schema Types

LocalBusinessWebSite

Who works at Flipsfun?

Loading leads...

What do customers think of Flipsfun?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Flipsfun

What is Flipsfun's Revenue?
Flipsfun generates approximately $6M in annual revenue. With 40 employees, that's $144,000 per employee.
What does Flipsfun do?
Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.
How fast is Flipsfun growing?
Flipsfun employee count has changed by 135% year over year.
What technologies does Flipsfun use?
Flipsfun uses 16 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Flipsfun's competitors?
Flipsfun's main competitors include Soccer Association of Columbia, Southern Maryland Blue Crabs, Linda Townsend Management, US Lacrosse, Next Level Sports Performance. These companies operate in similar markets and compete for the same customer base.

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What are Flipsfun's key pages?

Export flipsfun.com Data

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Raw JSON Data

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About flipsfun.com

Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.

Company Overview

flipsfun.com
Website
#5,837,663
Global Rank
2.5K
Monthly Visitors
16
Technologies

flipsfun.com Key Pages

flipsfun.com Social Media

Technology Stack

flipsfun.com uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

CMS

Wix

Customer Support

Zendesk

E-commerce & Payments

Shopify

Traffic & Audience

2.5K
Monthly Visits
35%
Bounce Rate
2.4
Pages/Visit
0:32
Avg. Duration

flipsfun.com receives approximately 2.5K monthly visitors and ranks #5,837,663 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:32 on the site.

The majority of flipsfun.com's traffic comes from undefined, .

Frequently Asked Questions

What is flipsfun.com?
Flips is a multi-sport facility serving Frederick and Mt Airy, MD specializing in USA, Developmental and Core class Gymnastics.
What technologies does flipsfun.com use?
flipsfun.com uses 16 technologies including Font Awesome, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact flipsfun.com?
You can contact flipsfun.com via email at [email protected] or through their contact page.
What are flipsfun.com's social media accounts?
flipsfun.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is flipsfun.com?
flipsfun.com receives approximately 2.5K monthly visitors and ranks #5,837,663 globally. Traffic is growing by 36.0% month-over-month.

Related Searches

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This page provides publicly available information about flipsfun.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flipsfun.com directly at https://flipsfun.com.