floor360.com
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Floor360: The Midwest's Hidden Flooring Titan
How a Wisconsin-based retailer is quietly dominating a $130B market with 72 employees and $20M revenue.
In a world obsessed with digital-first D2C brands, Floor360 is a brick-and-mortar beast operating with the precision of a tech startup. They aren't selling software; they are selling the foundation of homes across Wisconsin, generating $20.8M in revenue with just 72 employees.
"Floor360 isn't just moving carpet; they are moving the needle on local retail efficiency."
The Hyper-Local Playbook
With 100% of traffic coming from 'undefined' (likely US), Floor360 has zeroed in on the Madison and Milwaukee markets. Their top keywords like 'flooring near me' and 'floor store' reveal a strategy that prioritizes local search dominance over national brand building. They aren't trying to be Amazon; they are trying to be the only name that matters when a Wisconsin homeowner needs new tile.
The Tech Stack Paradox
Despite being a materials retailer, their tech stack is surprisingly robust. Using Tailwind CSS, Bootstrap, and jQuery, they’ve built a functional, responsive site. However, the reliance on older frameworks suggests a 'if it ain't broke, don't fix it' mentality. They are optimizing for utility over flash, which aligns perfectly with their target demographic: homeowners who value durability over trends.
The revenue-to-employee ratio is telling. At $20.8M with 72 staff, Floor360 generates approximately $289,000 per employee. This is a highly efficient operation for a retail-heavy business, suggesting high average order values and a streamlined sales process. They aren't bloated; they are lean.
- Dominant local search strategy (100% traffic concentration)
- High revenue-per-employee efficiency ($289k/employee)
- Multi-channel social presence (Twitter, Facebook, Instagram)
- Content marketing via blog focusing on 'weaving patterns' and installation
The Unsexy Billion-Dollar Model
Floor360 proves that you don't need a viral app to build a massive business—you just need to own the physical supply chain in your backyard.
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Open Graph Image
https://www.floor360.com/wp-content/uploads/2022/02/CardinalPrairie-83-1920x1280.jpg
Meta Tags
Top Flooring Store in Madison & Milwaukee | FLOOR360
Discover unique flooring solutions at FLOOR360, the premier flooring store in Madison and Milwaukee, ensuring quality and style for your home.
FLOOR360
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About floor360.com
Discover unique flooring solutions at FLOOR360, the premier flooring store in Madison and Milwaukee, ensuring quality and style for your home.
Company Overview
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Technology Stack
floor360.com uses 28 technologies across their website including AudioEye, Mapbox, Google Maps, Font Awesome, Google Fonts, and more.
Accessibility
AudioEye
Maps
Mapbox, Google Maps
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
floor360.com receives approximately 2.9K monthly visitors and ranks #5,789,262 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:26 on the site.
The majority of floor360.com's traffic comes from .
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This page provides publicly available information about floor360.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit floor360.com directly at https://floor360.com.