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The Invisible Giant of Home Finishes
A $119M construction player with zero digital footprint.
In an era where every contractor has a slick Instagram presence, Floors Inc. operates like a ghost: a $119.3M revenue giant that seemingly doesn't exist online. This is the story of a B2B behemoth thriving on pure operational execution, completely bypassing the digital marketing playbook.
"Floors Inc. proves that in construction, operational density beats digital visibility every single time."
The Anti-Digital Playbook
While competitors chase SEO keywords and social engagement, Floors Inc. has built a $119M business on the back of sheer operational scale. With 329 employees and a VP of Installation (Jim Larned) at the helm, they've mastered the logistics of physical delivery. Their tech stack—loaded with OpenCart, WooCommerce, and Magento—suggests they have the infrastructure for e-commerce, yet they choose to engage zero traffic. It's a deliberate strategy: they don't need to find customers; the industry comes to them.
The Trust Paradox
The absence of a Trustpilot rating or public reviews isn't a failure; it's a luxury. Floors Inc. operates in the high-stakes construction sector where reputation is built on closed-door referrals and project portfolios, not star ratings. With leadership like Rocky Pack (Senior Project Director) and Scott Varner (Director of Project Management), they've likely secured a locked-in client base where digital validation is irrelevant. They are the 'hidden layer' between raw materials and the finished home.
The tech stack reveals a fascinating contradiction. They are armed with jQuery, Swiper, and Tailwind CSS—a modern frontend arsenal—yet the engine is idling. The presence of OpenCart and WooCommerce indicates they have the capability to sell directly to consumers or contractors, but their zero traffic suggests a strictly B2B model. They are likely a supplier to large builders or a white-label finisher, a middleman that thrives on efficiency rather than brand awareness.
- Revenue Scale: $119.3M annually with a 329-person workforce.
- Digital Void: 0 monthly visits suggests a purely referral or offline sales cycle.
- Leadership Depth: A dedicated VP of Installation and multiple Project Directors signal complex, high-volume operations.
- Tech-Ready: A robust stack (Magento, WooCommerce) sits dormant, waiting for a digital pivot.
The Sleeping Giant
A $119M revenue engine waiting for a digital awakening.
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https://www.united-finishes.com/wp-content/uploads/2024/02/UNI_Logo-w-ADG-Black.png
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United Finishes
Elevate Your Home's Aesthetic United in crafting elegance and comfort, our range of finishes elevates every corner of your living space, reflecting your unique vision and ensuring every detail exudes style and quality. Your Home, Your Vision Our dedication to innovation and design excellence ensures that
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About floorsinc.com
Elevate Your Home's Aesthetic United in crafting elegance and comfort, our range of finishes elevates every corner of your living space, reflecting your unique vision and ensuring every detail exudes style and quality. Your Home, Your Vision Our dedication to innovation and design excellence ensures that
Company Overview
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Technology Stack
floorsinc.com uses 20 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
OpenCart, Shopware, Magento, WooCommerce
Traffic & Audience
floorsinc.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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