9:41
flosports.tv
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flosports.tv

11 technologies
VerifiedVisit347.4K/mo$121M59611 Tech25 Leads
Deep Dive

FloSports: The Niche Sports Giant

How a $121M revenue company dominates the underserved sports market

While giants like ESPN chase mainstream audiences, FloSports built a $121M empire by relentlessly serving underserved sports fans. Their playbook? Own the niches the big players ignore.

$121.1M
Annual Revenue
596
Employees
347K
Monthly Visits
79.4M
Total Funding

"FloSports doesn't compete for sports fans—it colonizes the sports that ESPN forgot."

The Loyalty Paradox

With 44% direct traffic and 39% organic search, FloSports has built a moat of habitual users who bypass search engines entirely. This isn't a discovery play—it's a retention fortress. The 3.8/5 Trustpilot rating from 402 reviews suggests a polarized but committed user base.

The Traffic Mystery

Here's what's puzzling: 347K monthly visits with $121M revenue implies either exceptional monetization or a massive B2B component. Their top keyword 'flosports' (18.9K volume) outperforms branded terms, suggesting users actively seek FloSports as a destination, not just a content aggregator.

Their tech stack reveals a pragmatic approach: WordPress for content, jQuery/Bootstrap for speed, and minimal modern frameworks. This isn't cutting-edge—it's battle-tested infrastructure optimized for scale and reliability over bleeding-edge performance.

  • Product-led leadership: VP of Product Anne Phillips signals they're building, not just broadcasting
  • Founder continuity: Mark Floreani and Madhu Venkatesan still at the helm after building a 596-person org
  • Capital efficiency: $79.4M funding for $121M revenue shows disciplined growth vs. spray-and-play VC models
No TikTok or Instagram presence
Deep community penetration in niche sports
Generic tech stack (WordPress, jQuery)
Direct traffic moat that Google can't touch
Weak global brand recognition (#148K rank)
Revenue model that scales with fan obsession, not casual viewership

The Unsexy Billion-Dollar Playbook

FloSports proves that boring, underserved markets with fanatical users beat flashy, crowded ones every time.

What tech stack does Flosports use?

13 detected
Programming Languages1
Translation1
Privacy & Consent1
Social1
Web Standards2
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
S
Segment

How much traffic does Flosports get?

Traffic & Engagement

347.4K
Monthly Visits
2.0
Pages/Visit
0:26
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+11%
311.6K
Oct 2025
Oct
352.7K
Nov 2025
Nov
347.4K
Dec 2025
Dec

Traffic Sources

Search
39%
Direct
44%
Social
2%
Referrals
14%
Email
0%
Paid
1%

Where is Flosports's audience located?

🌍60.7%
🌍9.4%
🌍1.8%
🌍1.7%
🌍1.1%

What keywords does Flosports rank for?

5 keywords
1flosports18.9K vol$1.02
2flo sports4.8K vol$1.02
3flosports login2.3K vol$0.94
4fubo338.9K vol$1.09
5flosport610 vol$1.04

How is Flosports's SEO?

Open Graph Image

OG Image preview
og:image

https://www.flosports.tv/wp-content/themes/flosports/resources/images/open-graph-image.jpg

Meta Tags

title40 chars

FloSports® – Live Sports Event Streaming

description172 chars

The essential destination for live streams and on-demand replays of your favorite sports, plus original content, real-time stats, game clips, rankings, news, and much more.

og:title

FloSports® - Official Site - Live Event Sports Streaming‎

languageEN-US

H1 Tags

h1YOUR SPORTS LIVE HERE

Schema Types

Unknown

What is Flosports's revenue?

$121M
Annual Revenue
596
-10%
Employees
$203K
Revenue/Employee
$79M
Total Funding
Austin, United States
Headquarters

Who competes with Flosports?

Who works at Flosports?

Loading leads...

What do customers think of Flosports?

flosports.tv

flosports.tv

3.8
402 reviews
✓ Claimed

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
2.0 days
Claimed Date
11/11/2022

Contact Information

Address:
US

Reviews (20)

Filter by rating:
KIMBERLY
1/19/2026
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 1/18/2026
Been using flowsportstv for years

Been using flowsportstv for years! My account was on auto renew however it was to renew at the $149/year price. I contacted them as the current price is $119/year. They refunded me the $30.

R. Palla
1/19/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/17/2026
Quick continue responses for about six…

Quick continue responses for about six text until we understood exactly what was going on. Good patience. Things are run differently and I need to know how to work it differently. Maddie did a good job thanks.

Sue Russel
1/19/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/17/2026
FloSports customer service was great

FloSports customer service was great! I made a mistake with my email address when I purchased my subscription and they responded within an hour and on a Saturday. They had my mistake corrected in no time!

Stefano
1/18/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/15/2026
Great content!

Great content! Very professional (and caring) customer service team!

Matthew Peter
1/17/2026
🇨🇦 Canada1 reviewsBasicLinkVerified
Experience date: 1/15/2026
They have great customer service and…

They have great customer service and fast

Company Response1/18/2026

Thanks so much for the kind words, Matthew Peter! We appreciate you taking the time to share this feedback and hope you continue enjoying content on FloSports!

Frequently Asked Questions about Flosports

What is Flosports's Revenue?
Flosports generates approximately $121M in annual revenue. With 596 employees, that's $203,200 per employee. The company has raised $79M in total funding.
What does Flosports do?
The essential destination for live streams and on-demand replays of your favorite sports, plus original content, real-time stats, game clips, rankings, news, and much more.
How fast is Flosports growing?
Flosports employee count has changed by -10% year over year.
What technologies does Flosports use?
Flosports uses 11 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Flosports's competitors?
Flosports's main competitors include Rokfin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Flosports?
Flosports has a Trustpilot score of 3.8 out of 5 (4 stars) based on 402 customer reviews.

Export Data

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What are Flosports's key pages?

Export flosports.tv Data

Download the complete tech stack, analytics, leads, and company data for flosports.tv in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About flosports.tv

The essential destination for live streams and on-demand replays of your favorite sports, plus original content, real-time stats, game clips, rankings, news, and much more.

Company Overview

flosports.tv
Website
sports
Industry
#148,003
Global Rank
347.4K
Monthly Visitors
11
Technologies
25+
Employees

flosports.tv Key Pages

Contact flosports.tv

Technology Stack

flosports.tv uses 11 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Translation

Weglot

Privacy & Consent

Osano

Social

ShareThis

Traffic & Audience

347.4K
Monthly Visits
53%
Bounce Rate
2.0
Pages/Visit
0:26
Avg. Duration

flosports.tv receives approximately 347.4K monthly visitors and ranks #148,003 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:26 on the site.

The majority of flosports.tv's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is flosports.tv?
The essential destination for live streams and on-demand replays of your favorite sports, plus original content, real-time stats, game clips, rankings, news, and much more.
What technologies does flosports.tv use?
flosports.tv uses 11 technologies including Font Awesome, PHP, and 5 more. View the full tech stack analysis above.
How do I contact flosports.tv?
You can contact flosports.tv via email at [email protected].
What are flosports.tv's social media accounts?
flosports.tv is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is flosports.tv hiring?
Check flosports.tv's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is flosports.tv?
flosports.tv receives approximately 347.4K monthly visitors and ranks #148,003 globally.

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This page provides publicly available information about flosports.tv. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flosports.tv directly at https://flosports.tv.