floward.com
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Floward: The $171M Flower Empire Built on Same-Day Delivery
How a regional gifting platform scaled to 844 employees with a simple, powerful promise.
In a market saturated with generic e-commerce players, Floward isn't just selling flowers—it's selling time, emotion, and reliability. With $171.3M in revenue and 844 employees, they've turned the commoditized floral industry into a high-stakes logistics game where speed is the ultimate differentiator.
"Floward doesn't just deliver flowers—they deliver the promise of last-minute thoughtfulness, turning logistical complexity into emotional connection."
The Regional Powerhouse Strategy
Floward's traffic data reveals an interesting pattern: the top countries show 'undefined' labels, suggesting either tracking issues or a highly fragmented regional strategy. With 18,527 backlinks and strong brand recognition (4,480 monthly searches for 'floward'), they've built a moat around specific geographic markets rather than chasing global scale. This focused approach allows them to master same-day delivery in select regions rather than failing at universal logistics.
The SEO Paradox
Despite ranking for massive keywords like 'flower' (186K monthly volume) and 'flowers' (325K volume), Floward's organic traffic sits at just 58%. This suggests they're not capturing the broad market intent—instead, they're winning on branded searches and direct traffic (32%). Their strategy appears to be: dominate the 'floward' brand query while letting competitors fight over generic terms. It's a bold move that prioritizes brand equity over keyword volume.
The tech stack tells a story of modern, scalable infrastructure. Built on Tailwind CSS and Bootstrap for rapid UI development, Floward leverages PWA technology for mobile app-like experiences. Their analytics suite (Google Analytics, Tag Manager, Clarity) combined with pixels from LinkedIn, Twitter, and Facebook indicates a sophisticated, data-driven marketing operation. Cloudflare ensures global performance, critical for a same-day delivery promise.
- Same-day delivery is their core value proposition—not just a feature
- Strong brand equity with 4,480 monthly branded searches
- Tech stack optimized for speed and conversion tracking
- Trustpilot rating of 3.3/5 suggests room for customer experience improvement
The Bottom Line
Floward proves that in commodity markets, operational excellence beats marketing spend. Their $171M revenue comes from doing one thing—delivering gifts fast—better than anyone else in their region.
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5 keywordsHow is Floward's SEO?
Open Graph Image
https://floward.imgix.net/web/Files/attachment/logos/logo-square.svg
Meta Tags
Online Flowers & Gifts Delivery in | Floward | Same-Day Flowers Delivery
Send fresh flowers and a variety of gifts online with Floward. Browse through our numerous products and get same-day flowers delivery
Online Flowers & Gifts Delivery in | Floward | Same-Day Flowers Delivery
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Reviews (20)
bought some flowers to my gf
bought some flowers to my gf, they came in fresh and live, the odour was soo goood
Price
Considering nowadays prices for the flowers, there are some good deals over there.
perfect arrrangement
perfect arrrangement
Thank you for your kind review on Trustpilot 🌹 We will share your feedback with the team! Kind regards, Floward UK
Good
Good good good
Thank you for your kind review on Trustpilot 🌹 We will share your feedback with the team! Kind regards, Floward UK
I called in right before the cut off…
I called in right before the cut off for the same day delivery... on a Sunday... and they were so helpful! Thank you Floward
Thank you for your kind review on Trustpilot 🌹 We will share your feedback with the team! Kind regards, Floward UK
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About floward.com
Send fresh flowers and a variety of gifts online with Floward. Browse through our numerous products and get same-day flowers delivery
Company Overview
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Technology Stack
floward.com uses 22 technologies across their website including imgix, Font Awesome, Algolia, and more.
Media
imgix
Fonts
Font Awesome
Search
Algolia
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Marketing Automation
Braze
Traffic & Audience
floward.com receives approximately 191.3K monthly visitors and ranks #170,293 globally. The website has a bounce rate of 48% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 1:47 on the site.
The majority of floward.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about floward.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit floward.com directly at https://floward.com.