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FlowBelow: The $10M Aero Play in Trucking
How a 39-person team is quietly revolutionizing fleet efficiency with made-in-USA aerodynamics
FlowBelow is playing a high-stakes game of aerodynamic chess in the $50B trucking industry. With just 39 employees and $13.5M in funding, they're turning air turbulence into pure profit for fleets.
"They're not selling wheel covers—they're selling ROI wrapped in aerodynamic engineering."
The Efficiency Arbitrage
FlowBelow's genius is in the specificity. Their flagship Tractor AeroKit and 'quick-release' wheel covers target a $150K annual fuel bill. A 2-3% MPG improvement isn't just engineering trivia—it's $4,500 per truck per year. They're extracting value from empty space, and fleets are paying premium for it.
The Traffic Paradox
Here's the head-scratcher: 1,777 monthly visits with a global rank of #8.3M. Yet they're generating nearly $10M in revenue. This isn't a DTC play—it's B2B relationship selling at its finest. Their real marketing happens at trade shows, in fleet manager offices, and through word-of-mouth. The website is a credibility layer, not the sales engine.
- Made in USA manufacturing = premium positioning in a commoditized market
- Quick-release design solves the maintenance headache (critical for adoption)
- AeroFender extends the aerodynamic story beyond just wheels
The leadership team tells the real story. Josh Butler (Founder/President/CTO) is the technical visionary. Jeff Hunter (EVP Sales) brings 20+ years of Daimler trucking relationships. Katie Breitschopf and David Black handle the brutal operational grind of fleet sales. This is a team built for long-cycle B2B, not quick SaaS wins.
The Bottom Line
FlowBelow is a profitable, capital-efficient hardware business in a space where most startups burn to death. They're not sexy, but they're building a defensible moat one truck at a time.
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Meta Tags
FlowBelow | Reduce Fuel Cost with Fuel-saving Aerodynamic Kits for Semi-Trucks
FlowBelow manufactures fuel saving aerodynamic products made for all makes of semi trucks, tractors and trailers. The flagship Tractor AeroKit, 'quick-release' wheel covers, and AeroFender reduce air turbulence to increase MPG, reduce fuel cost and make fleets more profitable. All products are made in the USA and built to last.
FlowBelow manufactures fuel saving aerodynamic products made for all makes of semi trucks, tractors and trailers. The flagship Tractor AeroKit, 'quick-release' wheel covers, and AeroFender reduce air turbulence to increase MPG, reduce fuel cost and make fleets more profitable. All products are made
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About flowbelow.com
FlowBelow manufactures fuel saving aerodynamic products made for all makes of semi trucks, tractors and trailers. The flagship Tractor AeroKit, 'quick-release' wheel covers, and AeroFender reduce air turbulence to increase MPG, reduce fuel cost and make fleets more profitable. All products are made in the USA and built to last.
Company Overview
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Technology Stack
flowbelow.com uses 22 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
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Squarespace
Cloud & Hosting
Amazon Web Services
Email Marketing
Mailchimp
Traffic & Audience
flowbelow.com receives approximately 1.8K monthly visitors and ranks #8,334,019 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:42 on the site.
The majority of flowbelow.com's traffic comes from .
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