9:41
flowplayer.com
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flowplayer.com

18 technologies
VerifiedGrowingVisit294.6K/mo$5M3618 Tech
Deep Dive

Flowplayer: The Specialist's Video Engine

Why this 36-employee powerhouse dominates the video player market

In a world dominated by YouTube embeds and generic video hosting, Flowplayer is the silent workhorse powering high-performance video experiences for thousands of serious businesses. They aren't trying to be a social platform; they are building the engine for professional video streaming.

294K
Monthly Visits
36
Employees
$4.6M
Annual Revenue
53%
Direct Traffic

"With just 36 employees, Flowplayer generates over $125k in revenue per headcount, proving that deep vertical focus beats broad feature bloat."

The High-Intent Audience

The traffic profile tells a story of serious buyers, not casual browsers. 53% of traffic is direct, indicating high brand recall and repeat usage. The top keyword isn't a generic term like 'video player'—it's 'flowplayer' itself, a sign of strong product-market fit and a loyal developer base actively seeking their specific solution.

The 'Niche Dominance' Strategy

While competitors chase mass-market volume, Flowplayer targets precision. Their organic search traffic sits at a healthy 31%, but the real story is in the keywords: 'flow video player' and 'video streaming test' reveal a user base optimizing for performance and quality, not just convenience. They win by being the 'fast' alternative in a sluggish market.

The technology stack reveals a modern, pragmatic approach. Utilizing Tailwind CSS and PWA capabilities, they ensure the player interface is lightweight and mobile-first. The presence of Google Tag Manager and Analytics suggests a data-driven culture, essential for a B2B product where conversion metrics define success.

  • 36 distinct player plugins allow for extreme customization without rebuilding from scratch.
  • Mobile SDKs bridge the gap between web and native app experiences seamlessly.
  • A 145,000+ backlink profile indicates strong authority in the developer and streaming community.
No social sharing features
Total brand control for enterprises
No built-in content discovery network
Ultra-low latency streaming
Not a consumer-facing media platform
White-label architecture for SaaS platforms

The Unsung Hero of Streaming

Flowplayer proves that in a fragmented market, owning the player layer is a lucrative, high-margin business.

What tech stack does Flowplayer use?

27 detected
Security1
Privacy & Consent1
Marketing Automation1
Performance1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
H
HubSpot
G
Google DoubleClick
B
Bing
G
Google Analytics
G
Google APIs

How much traffic does Flowplayer get?

Traffic & Engagement

270.9K
Monthly Visits
+18.8%
1.3
Pages/Visit
2:34
Avg. Duration
87%
Bounce Rate
Monthly Traffic Trend-17%
325.9K
Oct 2025
Oct
228.1K
Nov 2025
Nov
270.9K
Dec 2025
Dec

Rankings

#142,554
Global Rank
#30,076
India Rank
Computer Software and Development
Category

Backlinks & Authority

145.8K
Backlinks
7.5K
Ref. Domains
36
Authority Score
Low
Penalty Risk
Backlinks Trend-5%
154.1K
Jul 2025
Jul
153.3K
Aug 2025
Aug
146.2K
Sep 2025
Sep
147.1K
Oct 2025
Oct
147.4K
Nov 2025
Nov
145.8K
Dec 2025
Dec

Search Traffic

Organic
4.5K

Top Organic Keywords

#20video player
135,000 vol40.7%
#1flowplayer
140 vol22.6%
#1flowplayer download
140 vol22.6%
#7live streaming test
260 vol2.0%
#20online video player
6,600 vol1.8%

Where is Flowplayer's audience located?

🇮🇳India35.5%
🇺🇸United States15.0%
🇷🇺Russia5.0%
🇲🇽Mexico4.8%
🇬🇧United Kingdom2.8%

Device Distribution

Desktop10.6%
Mobile89.4%

What keywords does Flowplayer rank for?

5 keywords
1flowplayer2.3K vol$0.32
2flow video player1.1K vol
3video streaming test120 vol
4video player online4.8K vol$2.05
5flow player pricing160 vol

How is Flowplayer's SEO?

Open Graph Image

OG Image preview
og:image

https://flowplayer.com/seomagic-image

Meta Tags

title66 chars

Wowza Flowplayer - the smallest, most flexible online video player

description160 chars

Customisable, fast and powerful video player & platform. With 36 different player plugins and complete with mobile SDKs. Simple to deploy. Trusted by thousands.

og:title

The smallest, most flexible online video player - Wowza Flowplayer

languageEN

H1 Tags

h1The Performance First Online Video Player & Platform Solution

Who works at Flowplayer?

Loading leads...

What do customers think of Flowplayer?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Flowplayer

What is Flowplayer's Revenue?
Flowplayer generates approximately $5M in annual revenue. With 36 employees, that's $128,000 per employee.
What does Flowplayer do?
Customisable, fast and powerful video player & platform. With 36 different player plugins and complete with mobile SDKs. Simple to deploy. Trusted by thousands.
How fast is Flowplayer growing?
Flowplayer has grown by 18.8% in the last 6 months according to traffic data.
How do people interact with Flowplayer?
When visiting Flowplayer, visitors view an average of 1.3 pages per visit, and spend around 2:34 on the site, and the bounce rate is 87.0%.
How do people find Flowplayer?
266.4K people (98%) visit Flowplayer directly. 4.5K (2%) find them through organic search.
Who uses Flowplayer?
Flowplayer's top market is India with 96.3K visitors (35.5%). United States is 2nd with 40.6K (15.0%). Russian Federation is 3rd with 13.5K (5.0%).
What technologies does Flowplayer use?
Flowplayer uses 18 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, Amazon Web Services, AWS CloudFront.
Who are Flowplayer's competitors?
Flowplayer's main competitors include Vimeo, BombBomb.com, Wistia, Cincopa, KnowledgeVision Systems. These companies operate in similar markets and compete for the same customer base.

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About flowplayer.com

Customisable, fast and powerful video player & platform. With 36 different player plugins and complete with mobile SDKs. Simple to deploy. Trusted by thousands.

Company Overview

flowplayer.com
Website
computers_electronics_and_technology
Industry
#181,732
Global Rank
294.6K
Monthly Visitors
18
Technologies

Technology Stack

flowplayer.com uses 18 technologies across their website including Font Awesome, HSTS, Amazon Web Services, AWS CloudFront, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Cookiebot

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads

Traffic & Audience

294.6K
Monthly Visits
49%
Bounce Rate
1.6
Pages/Visit
0:55
Avg. Duration

flowplayer.com receives approximately 294.6K monthly visitors and ranks #181,732 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:55 on the site.

The majority of flowplayer.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is flowplayer.com?
Customisable, fast and powerful video player & platform. With 36 different player plugins and complete with mobile SDKs. Simple to deploy. Trusted by thousands.
How much does flowplayer.com cost?
You can view flowplayer.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does flowplayer.com use?
flowplayer.com uses 18 technologies including Font Awesome, HSTS, and 12 more. View the full tech stack analysis above.
How do I contact flowplayer.com?
You can contact flowplayer.com via email at [email protected] or through their contact page.
What are flowplayer.com's social media accounts?
flowplayer.com is active on github, twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is flowplayer.com hiring?
Check flowplayer.com's careers page for current job openings and opportunities.
How popular is flowplayer.com?
flowplayer.com receives approximately 294.6K monthly visitors and ranks #181,732 globally. Traffic is growing by 19.6% month-over-month.

Related Searches

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This page provides publicly available information about flowplayer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flowplayer.com directly at https://flowplayer.com.