fluidlogic.com
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FluidLogic: The $6M Hydration Brain
A hardware company selling smart hydration tech, powered by Shopify and $39M in funding.
In a world obsessed with data, FluidLogic is betting that the most critical biometric isn't your heart rate—it's your hydration level. They aren't just selling water bottles; they are engineering a closed-loop hydration system for athletes and tactical operators.
"They've raised nearly $40M to solve a problem we all ignore until it's too late: we just don't drink enough water."
The Athlete & The Operator
FluidLogic targets two distinct high-performance groups: endurance athletes and tactical military personnel. Their product isn't a standard hydration pack; it's a pressurized, pump-driven system. This allows users to drink hands-free while maintaining a streamlined profile—crucial for cyclists, runners, and soldiers where aerodynamics and accessibility matter.
The Shopify Paradox
Despite being a hardware manufacturer with $6.2M in revenue and 44 employees, FluidLogic runs on Shopify. This is a strategic choice that prioritizes rapid commerce over custom enterprise architecture. However, their organic search traffic (29%) is surprisingly low for a funded company, suggesting they rely heavily on direct relationships and B2B contracts rather than inbound marketing.
The company's tech stack reveals a modern, frontend-heavy approach. They utilize Tailwind CSS and Goober for styling, alongside D3.js for data visualization—likely used in their companion apps to show hydration metrics. The presence of PWA (Progressive Web App) technology indicates they want users to access hydration data without the friction of a native app store download.
- Hardware-Software Hybrid: They build physical reservoirs and digital pumps, paired with analytics.
- Niche Dominance: They avoid the crowded consumer wellness market to focus on high-performance verticals.
- Capital Efficiency: Generating $6.2M revenue with 44 employees suggests a lean, engineering-heavy operation.
The Quiet Giant of Hydration
FluidLogic proves you don't need to be a household name to build a $6M revenue stream in hardware. By ignoring the noise of the consumer fitness market and focusing on serious performance, they've secured the funding to keep flowing.
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About fluidlogic.com
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Technology Stack
fluidlogic.com uses 19 technologies across their website including hCaptcha, HSTS, Sentry, AWS CloudFront, Cloudflare, and more.
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hCaptcha, HSTS, reCAPTCHA
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Traffic & Audience
fluidlogic.com receives approximately 5.1K monthly visitors and ranks #3,733,017 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:17 on the site.
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