flytetherapy.com
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Flyte: The At-Home Pelvic Floor Unicorn
How a 20-person team is tackling a $50B market with a single device and $2.8M in revenue
While the medical device industry obsesses over complex hospital equipment, Flyte by Pelvital USA is quietly winning a massive consumer health market with a single wand. They're proving that incontinence doesn't require a doctor's visit—just a $2.8M revenue engine and a 20-person team that understands women won't wait for traditional healthcare to catch up.
"They're not selling a device—they're selling dignity at $495 a pop, and the market is responding."
The SEO Goldmine They're Capturing
Flyte dominates the 'at-home incontinence' conversation with 250 monthly searches for 'are there at home machines for incontinence.' They rank for 'flyte wand' (180 searches) and even capture long-tail queries like 'the urge to pee followed by hot flashes' (370 searches). This isn't accidental—it's a content strategy that meets women exactly where their embarrassment and curiosity collide. Their blog isn't fluff; it's a search-optimized funnel for a problem 1 in 3 women face but few talk about.
The 45% Direct Traffic Moat
Nearly half of Flyte's traffic comes directly to their domain. That's not SEO magic—that's word-of-mouth in a category built on trust. When you're selling a device that goes... places... and promises to fix an intimate problem, you don't need Google. You need one person to tell their friend, who tells their sister, who stops peeing when she laughs. This is the rare DTC health brand that doesn't bleed ad spend because their customers become evangelists.
The tech stack tells the story of a company focused on conversion over complexity: Tailwind CSS for speed, jQuery for reliability, and PWA capabilities for mobile-first shoppers. They're not wasting engineering cycles on flashy features—they're building a frictionless path from 'I have a problem' to 'I'm checking out.' The lack of structured data and social profiles is oddly intentional: Flyte doesn't need to be discoverable everywhere, just effective where it matters.
- 26% organic traffic means they're not addicted to paid acquisition—a rarity in DTC health
- No Trustpilot presence suggests they're still in growth mode, not reputation management
- Leadership is stacked with commercialization expertise (Willemsen, Ries, Franey)—this is a GTM play, not a science project
Flyte isn't just a product—it's a category-killer in waiting
With $2.8M in revenue and a direct-to-consumer moat built on trust, they're positioned to own the $50B pelvic health market if they can scale SEO and capitalize on that 45% direct traffic flywheel.
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Flyte Therapy – Flyte by Pelvital USA
Flyte promotes cellular healing in pelvic floor muscles for lasting results. Flyte is fast, proven, safe, pelvic floor therapy for bladder control.
Flyte Therapy
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About flytetherapy.com
Flyte promotes cellular healing in pelvic floor muscles for lasting results. Flyte is fast, proven, safe, pelvic floor therapy for bladder control.
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flytetherapy.com uses 35 technologies across their website including UserWay, YouTube Embed, Font Awesome, and more.
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flytetherapy.com receives approximately 3.8K monthly visitors and ranks #4,888,610 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:20 on the site.
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