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The $1B Auto Parts Giant You've Never Heard Of
How DRiV's Federal-Mogul legacy is quietly dominating the aftermarket
While you're debating which e-commerce platform to build on, DRiV (fmmotorparts.com) is already processing millions in B2B auto parts transactions with a 100+ year legacy. This isn't a startup—it's a $1.05B industrial behemoth reimagining distribution through digital channels.
"They're not selling parts online—they're digitizing a century-old industrial supply chain that moves millions of critical components."
The Industrial Inheritance
Born from Federal-Mogul's 1899 origins, DRiV inherits an industrial DNA that pure-play e-commerce startups can't replicate. With $1B+ revenue and 2,268 employees, they're not disrupting the auto parts industry—they're digitizing its backbone. Their physical distribution network, technical expertise, and OEM relationships create a moat that Shopify stores can't touch.
The Digital Transformation Playbook
Their tech stack tells the story: jQuery, Bootstrap, and Tailwind for frontend pragmatism; Google Analytics and GTM for industrial-grade tracking. This isn't a VC-funded tech darling—it's a legacy player using modern tools to solve century-old distribution problems. The 0 monthly visits metric reveals they're B2B-first, prioritizing dealer networks and fleet operators over consumer traffic.
The leadership team reads like an industrial org chart: a Chief Engineer, VP of Supply Chain Americas, and Distribution Manager. This isn't a digital-first company—it's an engineering-led organization using digital channels as a force multiplier. Their social presence (@DRiV_Inc) spans Twitter, YouTube, Facebook, LinkedIn, and Instagram, but the real action happens through their store portal and B2B relationships.
- Legacy industrial infrastructure meets modern digital tools
- B2B-first strategy prioritizes dealer networks over consumers
- Engineering leadership drives technical decisions, not marketing
- Physical distribution moat creates competitive advantage
The B2B Behemoth Strategy
While startups chase D2C auto parts, DRiV owns the industrial backbone—proving that in B2B, infrastructure beats algorithms every time.
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DRiV | Quality Auto Parts
Count on DRiV for auto parts that deliver the quality, safety and performance you demand.
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About fmmotorparts.com
Count on DRiV for auto parts that deliver the quality, safety and performance you demand.
Company Overview
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Technology Stack
fmmotorparts.com uses 14 technologies across their website including Font Awesome, Ghost, Framer, OneTrust, and more.
Fonts
Font Awesome
CMS
Ghost, Framer
Privacy & Consent
OneTrust
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
fmmotorparts.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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