fnac.com.br
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The Brazilian Vitamin Hustler
A deep dive into FNAC's surprising e-commerce play
In a market dominated by giants, FNAC.com.br isn't selling fashion or electronics—it's building a $60M empire on the back of protein powders and melatonin. This isn't just a supplement shop; it's a masterclass in niche domination.
"They aren't fighting Amazon for eyeballs; they're fighting for the specific, high-intent search for 'melatonina optimum nutrition'."
The SEO-First Strategy
With 59% of traffic coming from organic search, FNAC has cracked the code on long-tail keywords. They dominate specific, high-intent queries like 'beblesh balm' (19,450 monthly volume) rather than fighting for broad terms. It's a volume play disguised as a boutique experience.
The Identity Crisis
Here's the paradox: The domain is FNAC.com.br, but the brand identity is completely detached from the French retail giant FNAC. They leverage the name for SEO authority while operating as a specialized supplement retailer. It's a bold, potentially risky strategy that confuses consumers but captures traffic.
The tech stack reveals a pragmatic approach. Built on WordPress with Tailwind CSS and Bootstrap, it's a standard e-commerce setup optimized for speed via Cloudflare. No custom AI, no complex PIM—just solid, scalable infrastructure that handles 242 employees and millions in revenue efficiently.
- Revenue-to-employee ratio of ~$250k (highly efficient for retail)
- Heavy reliance on 'undefined' traffic geography (94.8%)—likely a data tracking issue or massive domestic focus
- Low global rank (#1.6M) suggests a hyper-localized Brazilian play rather than international ambition
The Quiet Giant
FNAC proves you don't need to be a household name to build a massive business—you just need to own the niche that matters.
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Open Graph Image
https://fnac.com.br/wp-content/uploads/2020/08/Logomarca-FNAC.png
Meta Tags
FNAC Suplementos e Vitaminas com preço barato no Brasil tudo em promoção
Comprar suplementos alimentares vitaminas minerais loja para kit de suplementação de A a Z melhores e barato para ganhar massa muscular emagrecer idoso adulto e infantil
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Reviews (2)
Livres abîmés
Commandé l'intégrale d'Edgar Allan Poe, édition Bouquins la collection. Le livre est fragile et il a été envoyé abîmé, commandé également Batman l'intégrale de Grant Morrison, déchirure en bas de page sur plusieurs pages. La Fnac je ne vais plus commander chez vous, les livres sont négligés, souvent abîmés. La seconde étoile c'est pour la politesse de vos employé-es.
Cordon USB-3 de type A male femelle
Truspilot le 27/06/2024 Le 14/06/2024 je commande au magasin FNAC de de Flers en Escrebieux un câble USB-3 male- femelle de type A 18/06/2024 je me présente au comptoir de retrait et la personne présente est celle qui à passé ma commande. Je lui demande si c’est bien un câble USB-3 ce qu’il me confirme. Chez moi à l’ouverture du colis je constate que c’est un câble USB-2 ? Le protocole de transfert USB-3 est dix fois supérieur en vitesse de transfert à l’USB-2 ce qui justifie mon choix. Je retourne au magasin ou le vendeur en présence de la caissière nie avoir fait une erreur prétendant m’avoir fait voire sur son écran le modèle souhaité. Et oui il y a le type de connecteur, USB-A, USB-C, MICRO-USB, male –femelle. Et le protocole de transmission USB-2, USB-3, USB-3.1 etc. Ce vendeur de mauvaise fois semble ignorer la différence entre USB-2 et USB-3. (vitesse de transfert) J’ai demandé le remboursement de l’article et décidé désormais de me passer de cette chaîne de magasin. Quelle déception de ce qu’est devenu ‘La FNAC’. Client du magasin de Lille durant des années, le rayon photo a maintenant la taille d’une cabine téléphonique et n’a plus qu’un minimum de matériel basique. Voilà les dégâts du système Market Place, on ne trouve plus rien chez vous et on doit passer par des vendeurs tiers. D.H
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About fnac.com.br
Comprar suplementos alimentares vitaminas minerais loja para kit de suplementação de A a Z melhores e barato para ganhar massa muscular emagrecer idoso adulto e infantil
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fnac.com.br uses 13 technologies across their website including PHP, WordPress, Cloudflare, and more.
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Traffic & Audience
fnac.com.br receives approximately 18.1K monthly visitors and ranks #1,617,199 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:08 on the site.
The majority of fnac.com.br's traffic comes from undefined, .
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