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Fogarolli: The Barista-as-a-Service Machine
How a Swedish coffee tech startup built a $23M revenue engine on a single, scalable idea.
In a crowded beverage market, Fogarolli didn't just sell coffee; they sold the entire infrastructure to deliver it. By turning baristas into a subscription service, they've engineered a high-margin, asset-light model that scales faster than a traditional café ever could.
"They aren't selling coffee beans; they are selling the reliability of a trained barista, one subscription at a time."
The Human API
The core product isn't the coffee—it's the people. With key roles like 'Selvstændig barista' (Independent Barista) and 'Commercial Manager' on the team, Fogarolli operates a B2B2C talent marketplace. Their tech stack (React, Zendesk) supports a human-first service, ensuring that every client interaction is managed through a seamless digital layer. This creates a sticky ecosystem where clients rely on Fogarolli for consistency, not just caffeine.
Niche SEO Dominance
With only 2,546 monthly visits, the volume seems low—until you look at the intent. Ranking for 'hyr en barista' (hire a barista) and 'barista sofie', Fogarolli captures high-value, transactional traffic. The 53% direct traffic share suggests a brand that is already top-of-mind for corporate clients. They don't need millions of visitors; they need the right ones looking to outsource their coffee operations.
The technology stack reveals a modern, agile approach. Using React for the frontend and Sentry for monitoring, they treat their operational platform as a serious product. However, the traffic data reveals a potential vulnerability: 'undefined' accounts for 100% of top countries by traffic share. This suggests either a tracking anomaly or a fragmented, multi-region client base that isn't consolidated under a single geographic brand identity yet.
- Vertical Integration: They control the supply chain from the barista to the machine.
- Asset-Light Growth: Revenue at $23M with only 86 employees indicates high revenue per head.
- Brand Consistency: The Instagram and Facebook presence is tightly curated around the 'Fogarolli experience'.
The Future is Service-First
Fogarolli proves that in the food industry, owning the labor model is more scalable than owning the real estate.
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4 keywordsHow is Fogarolli's SEO?
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Meta Tags
HOME | FOGAROLLI.COM
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About fogarolli.com
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Technology Stack
fogarolli.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
fogarolli.com receives approximately 2.5K monthly visitors and ranks #6,563,011 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:20 on the site.
The majority of fogarolli.com's traffic comes from .
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This page provides publicly available information about fogarolli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fogarolli.com directly at https://fogarolli.com.