9:41
folderly.com
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folderly.com

15 technologies
VerifiedGrowingVisit69.4K/mo$3M2815 Tech21 Leads
Deep Dive

Folderly: The Email Deliverability Powerhouse

How a 28-person team is conquering the $10B email marketing infrastructure market.

In a world drowning in cold outreach, Folderly isn't just another email tool—it's the invisible infrastructure ensuring your message actually lands. They've identified a critical gap: while everyone focuses on *writing* emails, almost no one ensures they get *read*.

28
employees
$2.8M
annual revenue
69K
monthly visits
49%
organic search

"Spam filters don't care about your clever copy. Folderly ensures your infrastructure speaks the right language."

The Spam Checker Trojan Horse

Folderly's genius lies in its keyword strategy. They dominate search with high-volume terms like 'spam checker' (15,770 monthly searches) and 'email spam checker' (9,780 monthly searches). They aren't just selling software; they're capturing intent at the exact moment deliverability anxiety peaks. This isn't accidental SEO—it's a calculated land grab for the most frustrated segment of email marketers.

The 28-Person Revenue Engine

With just 28 employees generating $2.8M in revenue, Folderly boasts a staggering $100K revenue per employee. This lean operation suggests a highly efficient, product-led growth model. The team structure—lean on sales and heavy on customer success (Fredrick Nyandiko, Geoffrey Moraro)—indicates a focus on retention and upselling rather than outbound blitzing. They're building a fortress, not a blitzkrieg.

The tech stack reveals a modern, scalable foundation. Built on AWS and secured by Cloudflare, they leverage Tailwind CSS for rapid UI development and Hotjar for user behavior insights. The presence of the LinkedIn Insight Tag suggests a sophisticated B2B retargeting strategy, likely fueling their 37% direct traffic—indicating strong brand recall and repeat usage.

  • Niche Dominance: They own the 'spam checker' search vertical, turning search volume into qualified leads.
  • Efficiency Over Scale: A 100:1 revenue-per-employee ratio suggests extreme operational efficiency.
  • Trust Signals: A 4.2/5 Trustpilot rating with 17 reviews shows early adopter satisfaction, though volume is low.
  • Global Ambiguity: Top traffic sources are 'undefined' (14.7%), hinting at tracking gaps or a highly distributed, privacy-conscious user base.
They don't compete on email design or content creation.
They focus purely on the technical backbone of deliverability.
They lack enterprise-level case studies or public funding announcements.
They prioritize profitability and sustainable growth over VC-fueled expansion.

The Silent Infrastructure King

Folderly proves that in the SaaS gold rush, selling shovels (deliverability) is more profitable than mining for gold (content creation).

What tech stack does Folderly use?

28 detected
Security1
Marketing Automation1
Performance1
Frontend Frameworks2
Tracking & Analytics13
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
H
HubSpot
G
Google Static
G
Google Tag Manager
H
Hotjar
G
Google Analytics
G
Google DoubleClick
H
HubSpot
L
LinkedIn Insight Tag

How much traffic does Folderly get?

Traffic & Engagement

69.4K
Monthly Visits
2.0
Pages/Visit
0:24
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+10%
62.9K
Oct 2025
Oct
55.1K
Nov 2025
Nov
69.4K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
37%
Social
4%
Referrals
9%
Email
0%
Paid
1%

Where is Folderly's audience located?

🌍14.7%
🌍5.8%
🌍5.0%
🌍4.8%
🌍4.5%

What keywords does Folderly rank for?

5 keywords
1folderly6.0K vol$2.16
2spam checker15.8K vol$1.40
3email spam checker9.8K vol$3.32
4check email for spam wordas250 vol
5folderly website160 vol

How is Folderly's SEO?

Open Graph Image

OG Image preview
og:image

/OG_image.png

Meta Tags

title64 chars

Folderly | Email Deliverability Software To Supercharge Outreach

description138 chars

Take your email outreach to new heights with trusted email deliverability software. Start today and watch your inbox placement rates soar.

languageEN

H1 Tags

h1Email deliverability starts here. This is the Folderly ecosystem.

Who works at Folderly?

Loading leads...

What do customers think of Folderly?

folderly.com

folderly.com

4.2
17 reviews
✓ Claimed

Categories

Marketing Consultant#undefinedSoftware Company#undefinedInternet Marketing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
9/27/2021

Contact Information

Address:
8 The Green STE 300
Dover, US

Reviews (17)

Filter by rating:
Anastasiia Tarasenko
10/20/2023
🇨🇿 Czech Republic9 reviewsOrganicUnverified
Experience date: 4/14/2023
Folderly puts every email in its proper place

Folderly greatly aided us in healing our emails from the spam problem, so we no longer have to worry about deliverability. Actually, everything works perfectly, and communication with Folderly was excellent. Definitely worth the money because emails we send are delivered to the intended recipient.

Chad Cornies
9/30/2023
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 9/29/2023
Folderly got me from promotions to inbox!

Folderly was able to help me organize my DMARC so that things ran more smoothly. They helped me to set up extra mailboxes and walked me through the process of all the tech details that I found very difficult to understand. Extremely knowledgable and easy to communicate with quickly.

Valeria Raznatovska
9/27/2023
🇺🇸 United States8 reviewsOrganicUnverified
Experience date: 5/1/2023
Folderly guarantees that our messages will be delivered to the inbox

Since email is so crucial to our field of work, we needed a solution to track how often our messages were really received and to assist us solve any problems that could have been sending them to the spam folder. Folderly effectively safeguards our email reputation. The team has been incredibly helpful in strengthening our email infrastructure, and they are quick to respond to any issues we have.

Kate Kosakovskaya
8/28/2023
🇺🇦 Ukraine17 reviewsOrganicUnverified
Experience date: 2/9/2023
Folderly protects our emails from spam

Email is an important channel for our lead generation activities, so, as we looked into our email marketing stats and noticed a significant drop, we understood that we need to find a solution that will look into our email deliverability issues and fix them. We found Folderly, and that was one of the best decisions we've made. We now have a comprehensive view of the issue with our mailboxes, and thanks to the Folderly team, we understand exactly what caused our emails to go to spam, and, more importantly, we see our campaigns' performance improving over time. We'll keep utilizing Folderly and suggest it to anybody who wants to improve their email deliverability rates, cause we really see the difference.

Serhii Ostrovskyi
8/9/2023
🇺🇦 Ukraine9 reviewsOrganicUnverified
Experience date: 3/9/2023
Folderly helped us eliminate email deliverability issues

We've been using Folderly for some time already, and can clearly state that this solution is worth the money we pay for it. Folderly helped our emails get out of spam and now ensures a high reputation for our domain. We can just check our email deliverability dashboard and see the overall condition of our mailboxes, with the percentage of emails landing in the Inbox, spam, or other folders. The customer success team is always ready to assist us with whatever we need.

Frequently Asked Questions about Folderly

What is Folderly's Revenue?
Folderly generates approximately $3M in annual revenue. With 28 employees, that's $101,500 per employee.
What does Folderly do?
Take your email outreach to new heights with trusted email deliverability software. Start today and watch your inbox placement rates soar.
How fast is Folderly growing?
Folderly employee count has changed by -50% year over year.
What technologies does Folderly use?
Folderly uses 15 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Amazon Web Services, Cloudflare.
Who are Folderly's competitors?
Folderly's main competitors include Red Buffer, KH Media, My Remote Developers, TecQubes Technologies, SKILL BIRD. These companies operate in similar markets and compete for the same customer base.
What do customers think of Folderly?
Folderly has a Trustpilot score of 4.2 out of 5 (4 stars) based on 17 customer reviews.

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What are Folderly's key pages?

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About folderly.com

Take your email outreach to new heights with trusted email deliverability software. Start today and watch your inbox placement rates soar.

Company Overview

folderly.com
Website
computers_electronics_and_technology
Industry
#510,380
Global Rank
69.4K
Monthly Visitors
15
Technologies
21+
Employees

folderly.com Key Pages

Technology Stack

folderly.com uses 15 technologies across their website including Google Fonts, HSTS, Amazon Web Services, Cloudflare, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Amazon Web Services, Cloudflare

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Matomo, Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

69.4K
Monthly Visits
40%
Bounce Rate
2.0
Pages/Visit
0:24
Avg. Duration

folderly.com receives approximately 69.4K monthly visitors and ranks #510,380 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:24 on the site.

The majority of folderly.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is folderly.com?
Take your email outreach to new heights with trusted email deliverability software. Start today and watch your inbox placement rates soar.
What technologies does folderly.com use?
folderly.com uses 15 technologies including Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact folderly.com?
You can contact folderly.com via email at [email protected] or through their contact page.
What are folderly.com's social media accounts?
folderly.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is folderly.com?
folderly.com receives approximately 69.4K monthly visitors and ranks #510,380 globally. Traffic is growing by 25.9% month-over-month.

Related Searches

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This page provides publicly available information about folderly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit folderly.com directly at https://folderly.com.