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Follett Ice: The $141M Industrial Hardware Giant Hiding in Plain Sight
How a legacy manufacturer dominates niche refrigeration with 19K monthly visitors and zero hype.
While SaaS startups chase viral growth, Follett Ice quietly commands a $141.6M empire built on ice machines and medical refrigeration. This is a masterclass in industrial B2B dominance.
"They don't sell software—they sell ice. And they're making $141M doing it."
The Unsexy Niche That Prints Money
Follett operates in the industrial foodservice and medical refrigeration space—a market where reliability trumps flash. Their top keywords reveal a hyper-specific focus: 'follett symphony ice machine' (260 monthly searches) and 'follett 15ci100a ice machine' (250 searches). This isn't consumer tech; it's infrastructure for hospitals, restaurants, and laboratories.
The Traffic Paradox
With only 19K monthly visits, their digital footprint seems modest. But 90.9% of traffic comes from 'undefined' geographies—likely a data artifact that masks their true dominance in North America. The 54% organic search share proves they own their category: when you need commercial ice, you search for Follett by name.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for legacy systems, Tailwind CSS for modern pages, and a full suite of Google/Facebook tracking. They're not chasing Web3 trends—they're optimizing for conversions in a $50B+ commercial refrigeration market.
- Legacy brand equity: 321 employees and decades in business
- Direct traffic dominance: 39% of visitors come straight to follettice.com
- B2B moat: Medical refrigeration requires certifications that create barriers to entry
- Product depth: From ice bins to medical-grade pharmaceutical storage
The $141M Lesson in Industrial B2B
Follett proves you don't need venture capital or viral marketing to build a massive business. You need a boring problem, deep expertise, and the patience to own a niche for decades.
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Ice machines, Bins, Dispensers, Medical Refrigeration | Follett Ice
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follettice.com uses 14 technologies across their website including Google Maps, Drupal, HubSpot, and more.
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follettice.com receives approximately 19.1K monthly visitors and ranks #1,061,799 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:59 on the site.
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