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foodhandler.com
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foodhandler.com

17 technologies
VerifiedVisit4.4K/mo$12M5117 Tech
Deep Dive

FoodHandler: The Invisible Giant of Food Safety

A $12.4M business quietly dominating a fragmented industry.

In the noise of the food-tech world, FoodHandler operates in the shadows of necessity. With a revenue of $12.4M and a laser focus on compliance, they aren't selling food—they're selling the license to operate.

$12.4M
Annual Revenue
51
Employees
47%
Direct Traffic
30%
Organic Search

"They don't chase the consumer; they equip the professional."

The Niche Strategy

FoodHandler isn't a generic e-commerce play. Their traffic data reveals a hyper-specific intent. Top keywords like '2025 which states still allow some bare hand contact' and 'ServSafe what is a variance' prove they capture high-value, low-volume queries. These aren't browsers; these are operators solving immediate compliance problems.

The Traffic Paradox

With only 4,410 monthly visits, the volume seems low for a $12M business. This is the hallmark of a high-ticket B2B model. The 47% direct traffic share is the gold standard—it signals deep brand loyalty and recurring procurement. They aren't fighting for SEO dominance; they are the default vendor for established accounts.

  • **Product Ecosystem:** Beyond gloves, they push proprietary brands like PanPals® and Mercy Chefs®, moving from commodity to branded solutions.
  • **B2B Extranet:** The login portal suggests a robust backend for corporate accounts, streamlining bulk ordering and compliance tracking.
  • **Strategic Partnerships:** The Mercy Chefs® partnership highlights a move into culinary-grade solutions, bridging the gap between safety and performance.
They are NOT a consumer-facing brand (low social engagement, generic 'undefined' traffic geography).
They ARE a supply chain backbone for commercial kitchens.
They are NOT a tech-first SaaS (Tech stack is standard jQuery/Bootstrap, indicating a functional web portal over a modern app).
They ARE a compliance knowledge hub, monetizing regulatory anxiety.

The technology stack is utilitarian—Tailwind CSS, jQuery, Bootstrap. This isn't a vanity project; it's a workhorse platform. For a product person, this signals a company that invests in backend logistics and reliability over flashy frontend animations. The 'Risk Nothing®' tagline isn't just marketing; it's their engineering roadmap.

The Silent Monopoly

While startups chase restaurant tech, FoodHandler owns the physical layer of safety.

What tech stack does Foodhandler use?

20 detected
Programming Languages1
Email Marketing1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries4
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Analytics

How much traffic does Foodhandler get?

Traffic & Engagement

4.4K
Monthly Visits
1.8
Pages/Visit
0:27
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-42%
7.6K
Oct 2025
Oct
4.6K
Nov 2025
Nov
4.4K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
47%
Social
15%
Referrals
7%
Email
0%
Paid
2%

Where is Foodhandler's audience located?

🌍88.6%
🌍11.4%

What keywords does Foodhandler rank for?

5 keywords
12025 which states still allow some bare hand contact with ready to eat foods540 vol
2are wood cutting boards safe710 vol$1.03
3heavy-duty, reusable gloves for cleaning and avoiding sharps injuries780 vol
4food on a cutting board380 vol
5servsafe what is a variance290 vol

How is Foodhandler's SEO?

Open Graph Image

OG Image preview
og:image

https://foodhandler.com/webfoo/wp-content/uploads/2021/08/FoodHandler.png

Meta Tags

title28 chars

FoodHandler® – Risk Nothing®

description110 chars

BE IN THE KNOW Stay up-to-date with new products, food safety education & industry news. BE IN THE KNOW

languageEN-US

H1 Tags

h1PanPals® No Mess. Easy Cleanup.
h1New! Mercy Chefs® Partnership
h1MAKE A STATEMENT. BUY PINK. SUPPORT THE CAUSE. LOOK GOOD.

Who works at Foodhandler?

Loading leads...

What do customers think of Foodhandler?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Foodhandler

What is Foodhandler's Revenue?
Foodhandler generates approximately $12M in annual revenue. With 51 employees, that's $243,000 per employee.
What does Foodhandler do?
BE IN THE KNOW Stay up-to-date with new products, food safety education & industry news. BE IN THE KNOW
How fast is Foodhandler growing?
Foodhandler employee count has changed by -2% year over year.
What technologies does Foodhandler use?
Foodhandler uses 17 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Squarespace, WordPress.
Who are Foodhandler's competitors?
Foodhandler's main competitors include Gourmet Kitchens, Lifeway Foods, Ballyhoo Hospitality, ROBERT CHICK FRITZ, Teys USA. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Foodhandler?

What are Foodhandler's key pages?

Export foodhandler.com Data

Download the complete tech stack, analytics, leads, and company data for foodhandler.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About foodhandler.com

BE IN THE KNOW Stay up-to-date with new products, food safety education & industry news. BE IN THE KNOW

Company Overview

foodhandler.com
Website
food_and_drink
Industry
#4,037,879
Global Rank
4.4K
Monthly Visitors
17
Technologies

Contact foodhandler.com

Technology Stack

foodhandler.com uses 17 technologies across their website including Font Awesome, PHP, Squarespace, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Squarespace, WordPress

Email Marketing

Mailchimp

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Analytics

Traffic & Audience

4.4K
Monthly Visits
38%
Bounce Rate
1.8
Pages/Visit
0:27
Avg. Duration

foodhandler.com receives approximately 4.4K monthly visitors and ranks #4,037,879 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:27 on the site.

The majority of foodhandler.com's traffic comes from undefined, .

Frequently Asked Questions

What is foodhandler.com?
BE IN THE KNOW Stay up-to-date with new products, food safety education & industry news. BE IN THE KNOW
What technologies does foodhandler.com use?
foodhandler.com uses 17 technologies including Font Awesome, PHP, and 11 more. View the full tech stack analysis above.
How do I contact foodhandler.com?
You can contact foodhandler.com via email at [email protected] or through their contact page.
What are foodhandler.com's social media accounts?
foodhandler.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is foodhandler.com hiring?
Check foodhandler.com's careers page for current job openings and opportunities.
How popular is foodhandler.com?
foodhandler.com receives approximately 4.4K monthly visitors and ranks #4,037,879 globally. Traffic is declining by 3.2% month-over-month.

Related Searches

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This page provides publicly available information about foodhandler.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foodhandler.com directly at https://foodhandler.com.