foodlinkny.org
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Foodlink: The Unsung Powerhouse of Upstate NY
How a regional food bank built a resilient engine for community impact
In a world obsessed with hypergrowth startups and venture capital, Foodlink operates a different kind of engine: a $7.5M non-profit serving 17,963 monthly visitors with the efficiency of a tech company. This isn't just a food bank; it's a logistical and social infrastructure powerhouse.
""The most resilient organizations aren't always the ones with the most capital—they're the ones with the deepest community roots. Foodlink proves this daily.""
The Organic Discovery Engine
With 39% of traffic coming from organic search and keywords like 'community service near me' (2,290 volume) driving discovery, Foodlink has mastered local SEO without aggressive marketing. This suggests a product-market fit so strong that the community finds them organically, a metric many Series A startups would envy.
The Trust Paradox
Foodlink boasts a 45% direct traffic share—extremely high for any digital property. This indicates a loyal, repeat user base that bookmarks or types the URL directly. For founders, this is the holy grail of retention: when your users don't need a search engine to find you, you've built a habit.
The tech stack reveals a pragmatic, modern approach. They leverage Tailwind CSS and Bootstrap for rapid UI development, jQuery and Slick for interactivity, and core-js for robust JavaScript. It's a stack built for reliability and speed over bleeding-edge complexity—a lesson in resource allocation.
- Operates with a 382-person team on $7.5M revenue (approx. $19.6k revenue per employee).
- Dominates local search for 'food banks in my area' and 'foodlink rochester'.
- Uses a hybrid tech stack (Tailwind, Bootstrap, jQuery) prioritizing stability and developer availability.
The Ultimate ROI is Human
Foodlink demonstrates that when you solve a fundamental human need with operational excellence, marketing becomes secondary. Their growth isn't bought; it's earned.
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Open Graph Image
https://foodlinkny.org/wp-content/uploads/2021/01/web_ODC-20-05.16-080_resized.jpg
Meta Tags
Foodlink food bank Rochester NY
Our mission at Foodlink is to leverage the power of food to end hunger and build healthier communities. Learn more about us or find food today.
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About foodlinkny.org
Our mission at Foodlink is to leverage the power of food to end hunger and build healthier communities. Learn more about us or find food today.
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Technology Stack
foodlinkny.org uses 23 technologies across their website including UserWay, Font Awesome, HSTS, and more.
Accessibility
UserWay
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Font Awesome
Security
HSTS
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PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
foodlinkny.org receives approximately 18.0K monthly visitors and ranks #1,475,346 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
The majority of foodlinkny.org's traffic comes from .
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This page provides publicly available information about foodlinkny.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foodlinkny.org directly at https://foodlinkny.org.