FoodPolitics.com isn't just a blog—it's a $500K/year media empire run by 3 people that outperforms entire publishing houses in influence. In an era of content farms and algorithmic sludge, Marion Nestle has built the definitive authority on food policy with nothing but a laptop, a Substack, and uncompromising integrity.

""The most powerful voice in nutrition isn't in a lab—it's in a Substack newsletter read by 24,000 policymakers, journalists, and activists every month.""

The tech stack reveals the philosophy: jQuery, core-js, Tailwind CSS, Bootstrap—no fancy frameworks, no bloated CMS. This is a lean, functional machine built for content, not conversion optimization. The absence of complex tracking tools (only Google Analytics detected) suggests they're not A/B testing headlines for clicks; they're publishing convictions. When your top keyword is 'marion nestle' (3,770 monthly searches), you've transcended SEO—you've become the category.

• Oreo greenwashing gets 470 monthly searches—proof that corporate accountability drives engagement
• Consumer Labs protein bars (40 searches) reveals a niche but loyal audience of label-reading obsessives
• Direct traffic nearly matches organic (48% vs 38%)—a rare feat that signals brand authority over algorithmic luck