foodspring.co.uk
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The Mars Trojan Horse in Health
How a global candy giant quietly built a £62M wellness brand
While you were obsessing over direct-to-consumer startups, Mars—the $45B candy empire behind Snickers and M&M's—quietly built a health empire. Foodspring.co.uk isn't a scrappy indie brand; it's Mars's calculated entry into the premium nutrition space, and the data reveals a fascinating stealth strategy.
"Mars isn't disrupting the health industry—they're acquiring it from the inside, one protein shake at a time."
The Corporate Chameleon Strategy
Foodspring operates with the precision of a startup but the resources of a conglomerate. With 209 employees and $62.1M in revenue, it's a mid-sized player that leverages Mars's supply chain, distribution, and R&D while maintaining the illusion of an independent wellness brand. The tech stack (AWS, Cloudflare, Tailwind CSS) suggests modern agility, but the corporate parentage reveals a different playbook.
The Traffic Paradox
Here's the contradiction: a £62M brand with only 5,986 monthly visits. That's 0.1% of typical DTC health brands' traffic. This isn't a direct-to-consumer play—it's a brand acquisition strategy. Foodspring likely drives traffic through Mars's broader ecosystem (retail partnerships, B2B channels, corporate wellness programs) rather than relying on direct web sales. The low web traffic suggests they're playing a different game entirely.
- Corporate parentage with startup positioning
- Revenue-first, traffic-second strategy
- B2B channels over direct-to-consumer
- Trustpilot score reveals execution gaps
The 2.5/5 Trustpilot score from 2,110 reviews is telling. For a Mars-owned brand with unlimited resources, this is a significant red flag. It suggests either operational challenges in fulfillment/customer service, or that Foodspring isn't Mars's priority play. When your parent company makes $45B selling candy, a £62M health brand gets management attention—but not necessarily operational excellence.
The Trojan Horse Playbook
Foodspring isn't a DTC brand—it's Mars's acquisition vehicle into corporate wellness and B2B nutrition, with web traffic as a vanity metric.
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Contact Us | Mars Global
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Reviews (20)
I ordered the whey protein via amazon…
I ordered the whey protein via amazon (not from their official website) and I am really satisfied with the product. I have been going to the gym for years, I have always used ON products but I admit that foodspring is of a superior quality. But I see too many negative reviews if orders are made through their website, I hope you guys can improve the logistic...
Hi, thank you for your valuable feedback. We are glad you are satisfied with our products. We wish you a good day. foodspring team
I love foodspring products
I love foodspring products. Protein creams are to die for and 2.0 make me feel so full all day and the flavor is spot on. Customer care is always so nice any time there is an inconvenience and everything is solve in a couple of hours!!! Best fitness brand, if you ask me
Hello Jennifer, thank you very much for the very nice feedback. We are glad that you like our products and that you are happy with our customer care. Kind regards, the foodspring team
Love the products! Lost 15 kilos in 5 months
Love the products! Lost 15 kilos in 5 months with training, shape shake and aminoacidos … products are great, fast shipping
Hello! thank you for you message. We are glad that you are happy with our products! Best regards Team di foodspring.
The product seems good
The product seems good. It has a little "spicy" back-taste but I like it. The shipping was not so great, as they told me the order did not get properly routed. Will give them another chance in a few days and post an update in case the shipping mishaps will happen again.
Hi, thanks for your feedback. We are sorry you had a bad experience and we hope you will give us another chance in the future. Kind regards, your foodspring team
Drowning in artificial sweeteners
I bought it knowingly how they use sucralose (I bought shape shake and two whey isolates), but I feel like they put too much in it. Immediate sugar crash after every meal, leaving hungry, meanwhile I'm trying to regulate my blood sugar.
Dear Merve, thank you for sharing your feedback. We're sorry to hear that you're experiencing issues with the products. Sucralose is used as a sweetener in some of our products, and we try to ensure the balance is right for most of our customers. However, individual reactions can vary. If you're finding the product doesn't meet your expectations or causes discomfort, we recommend reaching out to our customer service team. They can provide more specific guidance or help you with a solution. Feel free to contact them directly for further assistance. We're here to help! Your Foodspring Team
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About foodspring.co.uk
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Technology Stack
foodspring.co.uk uses 16 technologies across their website including reCAPTCHA, Drupal, cdnjs, unpkg, and more.
Security
reCAPTCHA
CMS
Drupal
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cdnjs, unpkg, jsDelivr
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Amazon Web Services, AWS CloudFront, Cloudflare
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OneTrust
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Google Tag Manager, Google Analytics
Traffic & Audience
foodspring.co.uk receives approximately 6.0K monthly visitors and ranks #3,461,957 globally. The website has a bounce rate of 83% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:40 on the site.
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This page provides publicly available information about foodspring.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foodspring.co.uk directly at https://foodspring.co.uk.