foody.com.co
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Foody: The Bootstrapped Meal Prep King of Bogotá
How a 10-person team built a $0.9M revenue food-tech business without VC funding.
In a market obsessed with hyper-growth and burn rates, Foody is playing a different game: profitable, sustainable food delivery in the heart of Bogotá. While Silicon Valley chases disruption, this 10-person team is quietly capturing a $0.9M slice of the local lunch market.
"Foody isn't trying to be the next unicorn; they're aiming to be the most reliable lunch in Bogotá."
The Efficiency Paradox
Despite a global rank of #5.4M, Foody punches above its weight in conversion. With 53% organic traffic and 31% direct traffic, they aren't paying for eyeballs—they're earning loyalty. The high direct traffic suggests a repeat-purchase model, a rarity in the volatile food delivery space.
The Local SEO Moat
Foody dominates specific intent keywords. They rank for 'foody' (11,390 volume), 'almuerzos saludables a domicilio' (110 volume), and 'planes de comida a domicilio' (100 volume). This isn't accidental; it's a hyper-localized SEO strategy that national giants struggle to replicate.
The tech stack reveals a pragmatic approach. Using Bootstrap and Ant Design suggests a focus on rapid, functional UI development rather than custom engineering. Tools like Hotjar and Zendesk indicate a heavy investment in user experience and customer support—critical for a service where food temperature and delivery time define the brand.
- Profitability over Scale: $0.9M revenue with a lean 10-person team suggests healthy margins.
- Organic Dominance: Over half their traffic comes from search, reducing CAC significantly.
- Niche Authority: They own the 'healthy lunch delivery' narrative in Bogotá.
The Undervalued Asset
Foody represents the 'boring' business model that actually makes money: solving a daily pain point for a specific geography with ruthless efficiency.
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Meta Tags
Foody | Comida Rica y Saludable en Bogotá
Almuerzos saludables y ricos a domicilio en Bogotá. Alimentación sana a buen precio con Foody.
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Foody
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Reviews (1)
Ladrones.
Aparte de saber muy industrial la comida, hacen cobros sin autorizar. Ladrones.
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About foody.com.co
Almuerzos saludables y ricos a domicilio en Bogotá. Alimentación sana a buen precio con Foody.
Company Overview
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Technology Stack
foody.com.co uses 24 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Wix
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
foody.com.co receives approximately 2.4K monthly visitors and ranks #5,428,039 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:01 on the site.
The majority of foody.com.co's traffic comes from .
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