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Fooji: The Silent Giant of Gifting
How a 50-person team built a $5.8M logistics platform with 500k monthly visitors
While everyone obsesses over direct-to-consumer brands, Fooji quietly built a B2B logistics empire that powers corporate gifting for Fortune 500s. Their secret? Not selling software—they sell outcomes.
"Fooji isn't a gifting platform—it's a logistics operating system that happens to send cookies."
The Traffic Paradox
With 506K monthly visits but only 8% from organic search, Fooji's traffic profile screams enterprise-driven growth. The 61% direct traffic is the holy grail—these aren't random visitors, they're existing customers and qualified leads returning to manage campaigns. The 'undefined' country data (93.5%) suggests they're either masking their geographic footprint or serving global enterprises through a unified platform.
The Team Efficiency Play
50 employees generating $5.8M revenue means $116K per employee—impressive for a logistics-heavy business. Compare this to traditional gifting companies that require massive warehouse teams. Fooji's Head of Warehouse and Logistics, Shawn Kidd, likely runs a lean operation thanks to their software-first approach. This isn't just SaaS—it's software that optimizes physical operations.
The keyword data reveals their positioning: 'doordash fooji' and 'maxtonhall fooji' (likely a typo for Maxton Hall) show they're integrated with major platforms. The fact that '*.prod.fooji.com' appears as a keyword suggests their subdomain infrastructure is part of their product offering—enterprises likely get white-labeled subdomains for their gifting portals.
- Enterprise-first strategy: 61% direct traffic indicates heavy B2B focus
- Platform integration plays: Partnerships with DoorDash and others drive discovery
- Infrastructure as a moat: White-labeled subdomains lock in enterprise clients
- Lean operations: 50 people managing complex logistics at scale
Fooji is the infrastructure layer for gifting
They don't compete with brands—they power them. With 50 employees and $5.8M in revenue, they're building the Shopify of corporate gifting: invisible infrastructure that powers visible moments.
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Open Graph Image
https://images.prod.fooji.com/original/brand-experiences-delivered.png
Meta Tags
Fooji: Powerful customer experiences delivered at scale
Fooji: Transform your promotions and gifting strategies with our cutting-edge software. Discover personalized solutions designed for scale. Book a demo today!
Sweepstakes & Gifting Management | Fooji
Transform your promotions and gifting strategies with our cutting-edge software. Discover personalized solutions designed for scale. Book a demo today!
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About fooji.com
Fooji: Transform your promotions and gifting strategies with our cutting-edge software. Discover personalized solutions designed for scale. Book a demo today!
Company Overview
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Technology Stack
fooji.com uses 13 technologies across their website including HSTS, Amazon Web Services, Netlify, Intercom, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, Netlify
Customer Support
Intercom
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Build Tools
Vite
Traffic & Audience
fooji.com receives approximately 506.6K monthly visitors and ranks #66,165 globally. The website has a bounce rate of 31% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 1:21 on the site.
The majority of fooji.com's traffic comes from undefined, undefined, .
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