formfire.com
formfire.com
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FormFire: The B2B FinTech Ghost
A $22M revenue ghost with 66% direct traffic and zero public footprint
In the shadowy corners of B2B FinTech, FormFire operates like a ghost. With $22.7M in annual revenue and 159 employees, this company generates 66% of its traffic directly—meaning customers are typing their URL from memory, not finding them through search. This isn't a growth-stage startup; it's a quietly dominant enterprise tool.
"When 66% of traffic comes direct, you're not acquiring customers—you're servicing a captive audience."
The Invisible Workhorse
FormFire's user base isn't searching for alternatives. The 1,310 monthly searches for 'formfire' and 140 for 'formfire login' reveal a locked-in user base. Their traffic profile suggests a tool embedded deep within enterprise workflows—likely benefits administration or insurance processing. This isn't a product that needs marketing; it's infrastructure.
The Organic Search Paradox
Only 25% organic search traffic is shockingly low for a company at this scale. Compare this to typical SaaS businesses where organic often exceeds 50%. FormFire's secret? They dominate specific, high-intent queries. Their top keywords reveal the paradox: 'open pdf in chrome' (1,000 monthly searches) and 'agencybloc' (830 searches) suggest they're solving workflow friction points, not just competing on brand terms.
The tech stack data is telling: zero detected technologies. This could mean they're using custom infrastructure, legacy systems, or privacy-focused tools that evade standard detection. Combined with their leadership team's focus on security (Tim Baldwin, Director Security & Compliance), FormFire appears to prioritize enterprise-grade stability over flashy tech stacks.
- 66% direct traffic signals extreme product stickiness
- Revenue per employee: ~$143K (healthy for B2B FinTech)
- Top search terms reveal workflow integration, not brand marketing
- Security leadership suggests enterprise compliance focus
The Quiet Giant Strategy
FormFire proves that in B2B FinTech, you don't need to be loud to be profitable—you just need to be indispensable.
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About formfire.com
Company Overview
Traffic & Audience
formfire.com receives approximately 15.6K monthly visitors and ranks #1,455,188 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:38 on the site.
The majority of formfire.com's traffic comes from .
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This page provides publicly available information about formfire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit formfire.com directly at https://formfire.com.