forsalebyowner.com
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FSBO: The $2M Relic in a Zillow World
How a 20-person team commands 400K monthly visits selling the original real estate dream.
In a world dominated by Zillow's trillion-dollar valuation and Opendoor's instant cash offers, forsalebyowner.com is a stubborn, fascinating anachronism. It represents the original promise of the internet: cutting out the middleman entirely. But with just 20 employees and a generic tech stack, is this a lean profit machine or a dinosaur waiting for the asteroid?
"Zillow sells ads; FSBO sells the dream of keeping 6% in your pocket."
The Scrappy Underdog Economics
The efficiency here is staggering. With $2M in revenue spread across just 20 employees, forsalebyowner.com generates $100k revenue per employee. This isn't a hyper-growth startup burning cash; it's a cash-flow positive bootstrapped machine. They don't need to beat Zillow; they just need to capture the fraction of sellers who refuse to pay the toll.
The SEO Ghost in the Machine
Despite a 'Sorry!' H1 tag hinting at potential technical gremlins, the traffic stats tell a different story. 58% of their 405K monthly visits come organically. They own high-intent keywords like 'fsbo' (10K volume) and 'for sale by owner' (7.9K volume). They don't need paid ads when they own the vocabulary of the rebellion.
The site's technology is refreshingly humble—just AWS and CloudFront. There's no complex AI pricing model or proprietary CRM. This is a pure content play, monetizing the desperation of sellers and the curiosity of buyers through a simple, likely subscription-based listing model. It’s a strategy that prioritizes margins over scale.
- Niche Dominance: They own the semantic search space for 'FSBO' queries.
- Lean Operations: 20 people generating $2M in revenue suggests high margins.
- Legacy Backlink Profile: 71K backlinks provide a defensive moat against new entrants.
The Silent Cash Cow
They aren't trying to change the world—they're just extracting value from the cracks Zillow can't fill.
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About forsalebyowner.com
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Technology Stack
forsalebyowner.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
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Amazon Web Services, AWS CloudFront
Traffic & Audience
forsalebyowner.com receives approximately 405.9K monthly visitors and ranks #100,597 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:12 on the site.
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