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Forth Mobility: The Nonprofit Powering EV Adoption
How a 112-person nonprofit is shaping the future of electric transportation through policy and pilot projects.
While tech giants chase autonomous cars, a 112-person nonprofit in Portland is doing the unglamorous work that actually moves the needle on electric transportation. Forth Mobility isn't building vehicles—they're building the infrastructure and policies that make them viable for everyone.
"Forth proves that equitable access to electric transportation isn't a technology problem—it's a policy and infrastructure problem."
The Invisible Infrastructure Play
With only 4,846 monthly visits and a global rank of #3.6M, Forth operates far below the radar of typical tech startups. Yet their 48% direct traffic suggests a highly engaged, mission-driven audience that knows exactly where to find them. The real story isn't their web presence—it's their policy fingerprints on state-level EV incentives and their demonstration projects that prove new modes like electric school buses and tractors are commercially viable.
Strategic Focus Over Scale
What makes Forth unique is their refusal to be everything to everyone. They've narrowed their mission to three concrete pillars: electric cars, charging infrastructure, and emerging modes. This focus allows them to punch above their weight in policy circles while running targeted demonstration projects. While competitors chase scale, Forth chases impact—measured not in user growth, but in policy wins and pilot deployments.
The leadership team—led by Executive Director Jeff Allen and Program Director Steffani Cuff—brings deep policy and project execution experience. With Gina Avalos-Limardo (Associate Director) and Jeanette Shaw (Director of Public Policy) on staff, they're structured to influence legislation while running on-the-ground demonstrations. This hybrid model is rare in the nonprofit space and explains their sustained impact despite modest revenue.
- Policy-first approach: They don't just advocate—they draft model legislation and testify
- Demonstration projects: Real-world pilots for electric school buses and tractors, not just whitepapers
- Equity focus: Their work specifically targets underserved communities in transportation
- Cross-modal thinking: They connect cars, charging, micromobility, and heavy equipment under one umbrella
The Real Opportunity: Policy as a Service
Forth's model suggests the next wave of climate tech winners won't be product companies—they'll be policy and demonstration specialists who de-risk innovation for everyone else.
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Forth is a nonprofit organization dedicated to increasing equitable access to electric transportation through demonstration projects and progressive policy. Our work focuses on electric cars, charging and emerging modes such as micromobility, electric school buses and electric tractors.
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About forthmobility.org
Forth is a nonprofit organization dedicated to increasing equitable access to electric transportation through demonstration projects and progressive policy. Our work focuses on electric cars, charging and emerging modes such as micromobility, electric school buses and electric tractors.
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forthmobility.org uses 11 technologies across their website including Google Maps, Mailchimp, DoubleClick Floodlight, Twitter Pixel, and more.
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Traffic & Audience
forthmobility.org receives approximately 4.8K monthly visitors and ranks #3,625,102 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:25 on the site.
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