While everyone obsesses over Shopify's frontend, Fortna is quietly building the industrial backbone that makes two-day delivery possible. This isn't just a consulting firm—it's a $726M revenue machine orchestrating the physical infrastructure of omnichannel commerce.

"Fortna isn't selling software—they're selling certainty in a world where supply chains are breaking."

The leadership structure reveals a company in strategic transition. With three CEOs (Rob McKeel, Peter Counihan, Dan Basmajian) and a specialized Chief Accountant, Fortna appears to be managing complex operations across multiple divisions or recent integrations. This isn't fragmentation—it's the organizational complexity that comes with handling enterprise-scale distribution challenges.

• End-to-end design-build model eliminates coordination friction between consultants and contractors
• Omnichannel expertise bridges the gap between traditional distribution and e-commerce fulfillment
• Software + automation focus positions them at the center of warehouse modernization trends
• Enterprise-scale operations (1,666 employees) indicate ability to handle complex, multi-site deployments