forviva.co.uk
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ForViva: The Housing Association That's Not Scaling
A £15M revenue company with zero web traffic and a job board full of typos
ForViva presents a fascinating case study in digital invisibility. Despite a £15M revenue and 111 employees, their web presence is virtually non-existent, suggesting a disconnect between their operational scale and digital strategy.
"A housing association with £15M in revenue but zero web traffic isn't scaling digitally—it's operating in a pre-internet bubble."
The Invisible Audience
ForViva's traffic data reads like a blank slate: 0 monthly visits, no organic search presence, and a global rank of #5.7M (bottom 5%). Their top keywords—'scatbook', 'yumi nu', 'mixxedbaby503'—are completely unrelated to housing or jobs, suggesting either severe SEO contamination or a fundamentally broken keyword strategy. This isn't just poor performance; it's digital non-existence.
The Growth Paradox
With 111 employees and $15M revenue, ForViva operates at a scale that demands digital engagement. Yet their tech stack—jQuery, Bootstrap, PWA—feels like a time capsule. They're building for a mobile future with tools from 2015. The presence of 'Priority Hints' and 'Lazy Loading' shows awareness of performance, but it's like tuning a car that's not on the road.
The leadership team reveals a traditional housing association structure: Income Management, Tenancy Sustainment, Assets, Extra Care Services. This is a service-first organization, not a digital-first one. The absence of a Chief Digital Officer or Product Lead speaks volumes. They're solving housing problems, not scaling digital products.
- Revenue: $15M with 111 employees = ~$135K revenue per employee (typical for housing associations)
- Digital presence: Effectively zero despite multiple public-facing services
- Tech stack: Modern PWA capabilities trapped in legacy frontend patterns
- Keyword strategy: Completely misaligned with core business
The Digital Opportunity Gap
ForViva represents a massive untapped market: a £15M housing association ready for digital transformation. The infrastructure exists; the strategy doesn't.
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Open Graph Image
https://www.forhousing.co.uk/wp-content/uploads/2024/02/forhousing-400.jpg
Meta Tags
Homepage - ForHousing
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About forviva.co.uk
If you’re unhappy about our service, let us know. Click to find out more British Sign Language. If you need extra support connect to an interpreter now! Click to find out more Click to find out more Click to find out more Useful links Click on icon buttons for more information Disrepair claims Repair reporter
Company Overview
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Technology Stack
forviva.co.uk uses 19 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Traffic & Audience
forviva.co.uk receives approximately 0 monthly visitors and ranks #5,692,629 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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