fotmob.com
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FotMob: The 19M Visit Football Titan
How a niche app dominates the matchday market with 70% direct traffic
While giants like ESPN and DAZN fight for soccer eyeballs, a Norwegian-born app quietly commands 19 million monthly visits with 70% direct traffic. FotMob isn't just a score app—it's a habit, a ritual, and a testament to product obsession.
"70% direct traffic isn't a metric—it's a moat. Users don't search for scores; they search for FotMob."
The Direct Traffic Dominance
With 70% direct traffic, FotMob achieves what most apps dream of: product-led retention. Their 19M monthly visits aren't bought—they're earned through daily habit formation. The 29% organic search traffic suggests strong brand recall, but the real story is that users type 'fotmob.com' directly into their browsers. This isn't acquisition; it's addiction.
Global Footprint with Local Intelligence
The 'undefined' countries in their top traffic (16.1%, 14.3%) likely represent emerging markets where football consumption is exploding. With 500+ leagues covered, they've built a product that scales from Premier League fans to Norwegian second-division supporters. The Korean keyword '풋mobx' (15K monthly searches) proves they've cracked localization without sacrificing core functionality.
The tech stack reveals a modern, performance-focused approach: Bootstrap for rapid UI, Vite for fast builds, and Progressive Web App (PWA) capabilities. They're not chasing bleeding-edge frameworks—they're optimizing for speed and reliability. The 1M+ backlinks suggest they've become a reference source, not just a utility.
- Product-market fit across 500+ leagues (not just top-tier)
- 70% direct traffic = exceptional retention and brand strength
- 60 employees generating $8.6M revenue = $143K/employee
- PWA-first strategy reduces friction across devices
The Unsexy Unicorn
FotMob proves that in a crowded sports tech market, obsessive product focus beats flashy marketing every time.
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Open Graph Image
/img/fotmob_icon_2017.png
Meta Tags
FotMob - Football Live Scores
FotMob is the essential app for matchday. Get live scores, fixtures, tables, match stats, and personalised news from over 500 football leagues around the world.
FotMob
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fotmob.com
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Reviews (4)
Absolutely brilliant App
Absolutely brilliant App Loads of info Quick updates Links to highlights. Love it !!!! Well done 👏
The best app to quickly check…
The best app to quickly check soccer/football scores. The layout is so nice and user friendly
Best live score app out there!
Best live score app out there!
FotMob has been my ‘most frequently…
FotMob has been my ‘most frequently used App’ for more years than I can remember. I find it extremely useful & informative, HOWEVER. More recent changes have seen:- 1. Extremely frustrating, repetitive, annoying and irrelevant Ads - especially from TEMU. Enough to reduce my usage to the point of discontinuing using the App 2. Frequent warnings from Apps such as Norton Security software as to “Not recommending this site”. 3. VERY QUESTIONABLE Ads asking “Hi, wanna chat”! 2. Less frequent and/or timely highlights or ‘no highlights at all’ from major European competitions 3. Better highlight coverage of a wider range of games simply by going to You-Tube, which incidentally seems to be more and more where FotMob is taking you anyhow 4. Small screen highlights vs the wide-screen views on You-Tube
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About fotmob.com
FotMob is the essential app for matchday. Get live scores, fixtures, tables, match stats, and personalised news from over 500 football leagues around the world.
Company Overview
fotmob.com Social Media
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Technology Stack
fotmob.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads
Scheduling
Cal.com
Traffic & Audience
fotmob.com receives approximately 19.1M monthly visitors and ranks #1,892 globally. The website has a bounce rate of 29% with visitors viewing an average of 9.2 pages per visit. Users spend an average of 6:08 on the site.
The majority of fotmob.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fotmob.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fotmob.com directly at https://fotmob.com.