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fpp.net
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fpp.net

6 technologies
VerifiedVisit4.6K/mo$32M1266 Tech
Deep Dive

FPP: The 35-Year-Old Shopper Marketing Agency

Why a traditional agency model still commands $31.5M in revenue in 2024

In a world obsessed with digital disruption, FPP quietly commands $31.5M annually by mastering one thing: the physical shopper journey. They aren't chasing viral moments; they're engineering 'shopper-tunities' for global manufacturers.

$31.5M
Annual Revenue
126
Employees
35+ Years
Shopper Expertise
36%
Organic Traffic

"They aren't selling ad space; they're selling shelf space dominance."

The Unsexy Revenue Engine

While agencies pivot to AI and metaverse hype, FPP leverages 35 years of retail psychology. Their client list reads like a Fortune 500 grocery aisle—global manufacturers who need conversion at the point of purchase, not just awareness. The $31.5M revenue figure suggests they've cracked the code on high-ticket, long-term retainers rather than chasing low-margin project work.

The 'Shopper-Tunity' Philosophy

FPP's core differentiator is the linguistic framing of 'shopper-tunities.' It’s a deliberate move away from traditional marketing jargon. By treating the retail environment as a series of micro-decisions, they position themselves as behavioral architects rather than creative vendors. This narrative resonates with C-suite executives who prioritize measurable conversion over vanity metrics.

The tech stack reveals a pragmatic approach. They utilize Tailwind CSS and Bootstrap for rapid frontend development, likely keeping overhead low on digital assets. The lack of heavy back-end frameworks suggests a focus on presentation and campaign microsites rather than building complex SaaS platforms. It's the infrastructure of an agency that moves fast but doesn't try to reinvent the wheel.

  • Niche Dominance: They own the 'shopper marketing' vertical, avoiding the noise of generalist agencies.
  • Legacy Trust: 35 years of operation implies deep relationships with legacy CPG brands.
  • Lean Digital Footprint: 4,645 monthly visits indicates a referral-based business model, not inbound SEO.
No 'viral' case studies
Stable $31.5M revenue stream
Low web traffic (under 5k visits)
Deep vertical expertise
No VC backing or aggressive scaling
High-value client retention

The Anti-Growth-Startup

FPP proves that in B2B, depth of expertise beats breadth of reach. They don't need millions of visitors—just a few dozen global giants.

What tech stack does Fpp use?

7 detected
Performance1
Web Standards2
JavaScript Libraries1
Tracking & Analytics1
G
Google APIs

How much traffic does Fpp get?

Traffic & Engagement

4.6K
Monthly Visits
2.1
Pages/Visit
0:37
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+12%
4.2K
Oct 2025
Oct
5.3K
Nov 2025
Nov
4.6K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
35%
Social
3%
Referrals
23%
Email
0%
Paid
1%

Where is Fpp's audience located?

🌍58.3%
🌍41.7%

What keywords does Fpp rank for?

2 keywords
1fpp12.4K vol$0.22
2franpp270 vol

How is Fpp's SEO?

Open Graph Image

OG Image preview
og:image

https://www.fpp.net/themes/app/assets/images/social-media-logo.jpg

Meta Tags

title30 chars

Shopper Marketing Agency – FPP

description134 chars

With over 35 years of shopper expertise we've helped the biggest manufacturers and brands around the world to build shopper advantage.

og:title

Shopper Marketing Agency

languageEN

H1 Tags

h1Making the most of every shopper-tunity

Schema Types

Organization

Who works at Fpp?

Loading leads...

What do customers think of Fpp?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Fpp

What is Fpp's Revenue?
Fpp generates approximately $32M in annual revenue. With 126 employees, that's $250,000 per employee.
What does Fpp do?
With over 35 years of shopper expertise we've helped the biggest manufacturers and brands around the world to build shopper advantage.
How fast is Fpp growing?
Fpp employee count has changed by 12% year over year.
What technologies does Fpp use?
Fpp uses 6 technologies across their website including Performance, Web Standards, CSS Frameworks. Key technologies include Lazy Loading, Twitter Cards, PWA, Bootstrap, Tailwind CSS.
Who are Fpp's competitors?
Fpp's main competitors include HAVAS LYNX, Eleven Sports Media, MOSQUITO, BrightCarbon, 100 Percent Group. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

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How to contact Fpp?

Contact Information

What are Fpp's key pages?

Export fpp.net Data

Download the complete tech stack, analytics, leads, and company data for fpp.net in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About fpp.net

With over 35 years of shopper expertise we've helped the biggest manufacturers and brands around the world to build shopper advantage.

Company Overview

fpp.net
Website
computers_electronics_and_technology
Industry
#3,738,979
Global Rank
4.6K
Monthly Visitors
6
Technologies

fpp.net Key Pages

Contact fpp.net

Email Addresses

Technology Stack

fpp.net uses 6 technologies across their website including Lazy Loading, Twitter Cards, PWA, Bootstrap, Tailwind CSS, and more.

Performance

Lazy Loading

Web Standards

Twitter Cards, PWA

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

AOS

Traffic & Audience

4.6K
Monthly Visits
36%
Bounce Rate
2.1
Pages/Visit
0:37
Avg. Duration

fpp.net receives approximately 4.6K monthly visitors and ranks #3,738,979 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:37 on the site.

The majority of fpp.net's traffic comes from undefined, .

Frequently Asked Questions

What is fpp.net?
With over 35 years of shopper expertise we've helped the biggest manufacturers and brands around the world to build shopper advantage.
What technologies does fpp.net use?
fpp.net uses 6 technologies including Lazy Loading, Twitter Cards, PWA. View the full tech stack analysis above.
How do I contact fpp.net?
You can contact fpp.net via email at [email protected].
What are fpp.net's social media accounts?
fpp.net is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is fpp.net?
fpp.net receives approximately 4.6K monthly visitors and ranks #3,738,979 globally. Traffic is declining by 11.9% month-over-month.

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This page provides publicly available information about fpp.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fpp.net directly at https://fpp.net.