fr.mappy.com
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Mappy's Quiet Dominance
How a 20-year-old map service quietly commands 10M+ monthly visits in France
While Google Maps commands global attention, a French veteran has quietly built a fortress in its home market. Mappy processes over 10 million monthly visits from French users who trust its local data more than any global giant.
"Mappy isn't competing with Google—it's dominating the French specificity that global giants consistently overlook."
The Local Data Moat
With 96% of traffic coming from France, Mappy has built an insurmountable local advantage. Their $9.7M revenue from just 74 employees shows a lean, profitable operation. While competitors chase global scale, Mappy doubles down on French addresses, rural roads, and local business data that global platforms often misrepresent or miss entirely.
The SEO Fortress
72% organic search traffic reveals a masterclass in local SEO. Mappy doesn't just appear in searches—it owns them. When French users search for addresses, routes, or local businesses, Mappy's deep French-language content and local relevance create a defensive moat that even Google struggles to breach in the local context.
The tech stack tells a story of modernization without disruption. Tailwind CSS, Bootstrap, and Ant Design provide a clean, responsive interface. PWA capabilities ensure offline functionality—critical for users navigating rural France with spotty connectivity. Datadog RUM and Didomi show sophisticated monitoring and compliance, while HSTS and lazy loading optimize performance. This isn't legacy code; it's a carefully modernized platform.
- 10M+ monthly visits with 96% French concentration creates a defensible local moat
- 72% organic traffic proves deep SEO mastery of French search intent
- Lean 74-person team generates $9.7M revenue—$131K per employee
- Modern tech stack (PWA, Tailwind, Ant Design) shows they're not stuck in the past
- Trustpilot rating of 1.6/5 from 31 reviews suggests user experience friction
The French Map Fortress
Mappy proves that local dominance beats global ambition when executed with precision and patience
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Open Graph Image
https://fr.mappy.com/assets/images/Mappy-310.9d24bd616bd88ba5371a.png
Meta Tags
Mappy - Plans, comparateur d'itinéraires et cartes de France
Recherche d'adresses, de lieux, comparateur d'itinéraires pour préparer vos déplacements partout en France
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Fr Mappy
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Reviews (3)
Mappy...or as i refer to it as crappy
Mappy...or as i refer to it as crappy. It has constant low memory crashes, which you cant bypass without hitting the reset button, then while you driving it shows you driving in the middle of nowhere when in actual fact you are on a freeway....dont waste your time there is a good reason it is cheap
Work is very Easy Task is Hard
It's a not good I tried for lokking job as good but the people are only sleeping in entrance after going up they are enjoying this is very reducles I have been gone for hr cabin no body is there as per my in office hours should be dedicated for job give me a chance I will prove my self taking a salary is not important paying efforts is important today's your office my experience
Completely inaccurate.
Completely inaccurate.. sent me in the wrong direction many times and also couldn't properly actualise....
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About fr.mappy.com
Recherche d'adresses, de lieux, comparateur d'itinéraires pour préparer vos déplacements partout en France
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Technology Stack
fr.mappy.com uses 10 technologies across their website including HSTS, Didomi, Datadog RUM, and more.
Security
HSTS
Privacy & Consent
Didomi
Analytics & Marketing
Datadog RUM
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Build Tools
Vite
Traffic & Audience
fr.mappy.com receives approximately 10.3M monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:00 on the site.
The majority of fr.mappy.com's traffic comes from undefined, undefined, .
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