frame.io
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Frame.io: The $16M Secret Weapon of Hollywood
How a 113-person company became the invisible backbone of modern video production
While Hollywood studios spent billions on CGI, a 113-person startup quietly built the infrastructure that made modern video collaboration possible. Frame.io didn't just create a file-sharing tool—they engineered the nervous system of the entire creative industry.
"Frame.io didn't build a better Dropbox—they built the operating system for creative collaboration."
The Network Effect of Creative Chaos
Frame.io's genius was recognizing that creative feedback isn't linear—it's a chaotic web of timestamps, annotations, and version control. By centralizing files, feedback, and people, they turned the messy reality of video production into a structured workflow. Their 80% direct traffic proves they've become a daily habit, not a discovery tool.
The Invisible Infrastructure Play
With $90.2M in funding and $16.4M in revenue, Frame.io operates at a scale that defies traditional SaaS metrics. Their 14% organic search traffic is surprisingly low for a platform with 14.8M monthly visits—this isn't SEO magic, it's product-led growth. Every new hire at a production company becomes a Frame.io evangelist, creating an enterprise flywheel that's nearly impossible to disrupt.
The data reveals a fascinating paradox: Frame.io ranks for 'framer' (764K searches) and 'figma' (4.2M searches)—keywords for completely different products. This isn't a mistake; it's market positioning. They've inserted themselves so deeply into the creative workflow that they've become synonymous with the entire category of visual collaboration.
- Direct traffic dominance (80%) indicates product-led adoption at enterprise scale
- 113 employees generating $16.4M revenue = $145K ARR per employee
- Trustpilot rating of 1.4/5 suggests enterprise customers love it while individual users struggle
- Top keywords include competitor brand names—Frame.io has become the default search term
The $100M Question
Frame.io's next move isn't about features—it's about becoming the operating system for all creative work. With 14.8M monthly visits and 80% direct traffic, they've already won the battle for attention. The war for workflow integration is just beginning.
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5 keywordsHow is Frame's SEO?
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Frame.io | Home
Frame.io centralizes all of your files, feedback, and people on one secure platform, so you can deliver exceptional creative faster.
Elevate your creative workflow to an art form.
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Frame.io
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Reviews (20)
Hugely Disappointed
Interface nice on first glance. Functionality is absolute trash and so is the support team. Sending me canned responses when I'm literally describing the issue in acute detail then transferring me to 3 different people who do the same thing.
Adobe are beyond incompetent
Incompetence doesn't even begin to describe how useless Adobe are. The app bugged me for ages to "upgrade" my account, and said it would be forced on me. "Upgraded" it, only to find that it no loner works with After Effects - in Adobe's own forums the devs even seem surprised by this. It's PATHETIC. How are the various teams at Adobe more like warring factions that one company? Genuinely people who make decisions at Adobe need to be swiftly moved on, because they CANNOT do their jobs properly.
Not transparent with prices
As a professional photographer, I was seeking an alternative to WeTransfer and came across Frame.io. Initially, the platform appeared promising, and I enjoyed using the free trial version. However, after transitioning to the "Team" plan, I experienced multiple billing issues. I was charged $25 twice on the same day, followed by an additional $24 the next day. Furthermore, I was unexpectedly billed $13 when I added a team member, which I believed should have been included in the plan. This billing experience has been disappointing and raises concerns about transparency and billing practices.
Automatically charged me $138 dollars…
Automatically charged me $138 dollars for adding an additional user to my account when it said I had 9 additional seats. When I sent the invite, it gave no indication or warning that it would cost me anything extra until I received an e-mail 5 minutes later notifying me I had been charged. I am outraged by this and will be disputing the charge with my credit company if it is not refunded promptly.
Overcharging & Slow Download Speed
They charged me unknowingly for thousands of dollars a year for their basic underwhelming buggy software. On top of that, their download speed is TERRIBLE, especially in South East Asia. There's definitely better alternatives out there.
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About frame.io
Frame.io centralizes all of your files, feedback, and people on one secure platform, so you can deliver exceptional creative faster.
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Technology Stack
frame.io uses 12 technologies across their website including Wistia, Font Awesome, HSTS, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Vercel
Scheduling
Calendly
Performance
Lazy Loading, Priority Hints
Traffic & Audience
frame.io receives approximately 14.8M monthly visitors and ranks #3,217 globally. The website has a bounce rate of 29% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 6:48 on the site.
The majority of frame.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about frame.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit frame.io directly at https://frame.io.