frascafoodandwine.com
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The $25M Michelin Star Machine
How Frasca Food and Wine built a digital empire on a single regional cuisine
In a world of viral food trends, Frasca Food and Wine is betting on something radical: deep, unwavering regional specificity. Their website isn't just a menu—it's the digital storefront for a $25M hospitality empire built entirely on the cuisine of Friuli-Venezia Giulia.
"They don't chase trends—they define a region. That's how you build a Michelin-starred empire with 47% direct traffic."
The Cult of Direct Traffic
47% direct traffic is staggering for any restaurant, let alone one with only 13.4K monthly visits. This isn't SEO magic—it's brand loyalty. When nearly half of your visitors type your URL directly, you've transcended being a restaurant; you've become a destination. The 940 monthly searches for 'frasca food and wine' prove customers aren't discovering them—they're seeking them out specifically.
The Regional Monopoly Strategy
While competitors chase generic 'Italian' or 'farm-to-table' keywords, Frasca dominates the hyper-niche of Friuli-Venezia Giulia. Their top keywords aren't broad terms—they're branded searches and specific menu queries. This is a deliberate strategy: own a small, passionate market completely rather than fight for scraps in a crowded one. With 98 employees and $25M revenue, that's 1.3 employees per $250K in revenue—highly efficient for fine dining.
The tech stack reveals their sophistication. They're not just running WordPress—they're using Vite for build optimization, Slick for slick carousels, and Priority Hints for performance. This is a tech-forward operation that treats its website as a serious business tool, not a digital brochure. The 36% organic traffic suggests they're investing in content that captures intent beyond just 'reservations.'
- Revenue per employee: ~$254K—exceptional for hospitality
- Branded search dominates: 'frasca' (1,060 monthly) vs generic terms
- Zero trustpilot presence—reputation is earned, not solicited
- Bobby Stuckey's hospitality group model: scalable excellence
- Eduardo Valle's culinary direction: regional authenticity as moat
The $25M Niche Playbook
Frasca proves that depth beats breadth. In an age of aggregation, they've built a defensible empire by being the absolute best at one specific thing—and making their website reflect that singular focus.
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Meta Tags
Home | Michelin & James Beard Award-Winning Italian Dining
Frasca Food and Wine: A Michelin-starred, James Beard award-winning restaurant offering refined food and wine from Friuli-Venezia Giulia in northeast Italy.
Home | Michelin & James Beard Award-Winning Italian Dining
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About frascafoodandwine.com
Frasca Food and Wine: A Michelin-starred, James Beard award-winning restaurant offering refined food and wine from Friuli-Venezia Giulia in northeast Italy.
Company Overview
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Technology Stack
frascafoodandwine.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
frascafoodandwine.com receives approximately 13.4K monthly visitors and ranks #1,630,422 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:21 on the site.
The majority of frascafoodandwine.com's traffic comes from .
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