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Freespira: The Breathing Pill for Panic
How a $20M-funded medtech startup treats panic attacks with respiration, not medication
In a world drowning in SSRIs and benzodiazepines, Freespira bets that the cure for panic attacks isn't in a pill—it's in the exhale. This isn't wellness fluff; it's FDA-cleared, clinically-proven tech designed to rewire the nervous system. But with only $7.7M in revenue and a market rank of #4.3M, the question isn't just if it works, but if it can scale.
"Freespira treats panic attacks like a software bug in the human hardware—fix the breathing pattern, and you fix the fear."
The Silent User Base
Freespira's traffic profile reveals a classic early-stage B2B2C challenge. With 4,315 monthly visits and a global rank of #4.3M, the company isn't winning on SEO. Yet, 46% of traffic is direct—indicating a concentrated, loyal user base likely driven by physician referrals or existing patient pipelines. The top keywords aren't generic 'anxiety treatment' terms; they're branded ('freespira') or specific ('respire ptsd'), suggesting a niche, high-intent audience.
The Funding vs. Revenue Gap
With $20.2M raised against $7.7M in revenue, Freespira is in the classic 'scale or die' medtech valley. The 61-person team is lean, but the revenue multiple is concerning. For context, successful digital health exits often trade at 5-10x revenue. Freespira is currently at ~2.6x. This isn't a failure—it's a signal that they're still proving unit economics before the next growth sprint.
The tech stack tells a story of pragmatism. Built on jQuery, Bootstrap, and Google Analytics, it's not the flashiest stack, but it's robust and cost-effective. The lack of advanced structured data suggests SEO isn't a priority, which aligns with the traffic data. This is a company selling to doctors and patients, not chasing Google rankings. Their social presence (Facebook, LinkedIn, Instagram) is active but not viral—again, pointing to a B2B2C model where trust, not virality, drives adoption.
- FDA-Cleared & Clinically Proven: Validated in peer-reviewed studies, not just app store reviews.
- Medication-Free: Targets the physiological root of panic (respiratory alkalosis) without pharmaceuticals.
- High Trust Score: 4.7/5 on Trustpilot with 83 reviews—rare for a medical device.
- Niche SEO Strategy: Relies on branded and condition-specific keywords, not broad terms.
The Verdict: High Potential, Low Awareness
Freespira has the clinical chops and funding to disrupt panic treatment, but it needs to crack the scaling puzzle—fast.
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At-Home Medication-Free Panic Attack Treatment | Freespira
Freespira is a clinically-proven, FDA-cleared breathing-based treatment for anxiety and panic disorders. Learn how our technology works and how it can help you manage your symptoms and improve your quality of life. Start your journey to a healthier, happier you with Freespira today.
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Reviews (20)
Both instructors took the time to…
Both of my instructors took the time to make sure I was getting the right info and in a timely manner.
Great program and directors.
Great program and directors.
Great opportunity master a tool that can be utilized at any time
The personal, Coach is always there to help and provide a useful insight based on my individual performance.
Great communication with councilor
Great communication with councilor, she made it a great experience. She was patient understanding and very informative. The equipment was good who would have thought that slowing down and breathing correctly would be so beneficial
Loved it!
Freespira was very user friendly, and I liked the fact that I didn't have to leave the house for the whole process. I enjoyed learning more about myself and being more mindful in certain situations. Everyone I worked with was lovely - very friendly and knowledgeable.
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About freespira.com
Freespira is a clinically-proven, FDA-cleared breathing-based treatment for anxiety and panic disorders. Learn how our technology works and how it can help you manage your symptoms and improve your quality of life. Start your journey to a healthier, happier you with Freespira today.
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freespira.com uses 24 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
freespira.com receives approximately 4.3K monthly visitors and ranks #4,376,539 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:20 on the site.
The majority of freespira.com's traffic comes from .
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