freeths.co.uk
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Freeths: The UK's Silent Legal Giant
How a £400M+ firm built a digital presence that punches above its weight
In a sector where tradition often trumps tech, Freeths is quietly building a digital empire. With 13 offices and £400M+ in revenue, they're not just a law firm—they're a data-driven legal machine.
"Their SEO strategy isn't about volume—it's about precision. They rank for 'freeths' with 1,000 monthly searches, but their real power lies in niche legal terms."
The Organic Growth Engine
With 59% of traffic coming from organic search, Freeths has cracked the code on legal SEO. Their top keyword isn't a generic term—it's their own brand name, showing strong recall. But look deeper: 'james v seymour' (380 searches) and 'sheffield vac scheme freeths' (170 searches) reveal a strategy targeting both high-profile legal cases and future talent pipelines.
The Trust Paradox
50 Trustpilot reviews at 3.9/5 stars isn't exceptional for a firm of this size. It suggests a B2B-focused model where client relationships happen offline, not through public reviews. The 34% direct traffic proves their brand is strong enough that people don't need to search—they already know where to go.
Their tech stack reveals a modern approach: Vite for speed, Ant Design for consistency, and Cloudinary for asset management. They're using PWA technology—unusual for a law firm—showing they understand that clients need access to legal services anywhere, anytime.
- Revenue per employee: ~$378K—exceptional for legal services
- Traffic concentration: 83% from UK, showing strong domestic focus
- Digital innovation: Using PWA and modern frontend tools in a conservative industry
The Strategic Blueprint
Freeths proves that in professional services, digital presence isn't about volume—it's about precision, brand strength, and serving your core audience exceptionally well.
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Personal & Business Legal Services, Solicitors & Lawyers | Freeths
Freeths are a full service law firm with 13 offices across the UK, known for delivering real results. Innovative, practical legal advice.
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Reviews (20)
Matrimonial divorce
I had Danielle and Joanne help me throughout my divorce. They were very professional, kind and helpful.
Alex Haworth
Alex and Freeths have been excellent in handling my divorce which took a year to settle they were very professional and kind especially as the other side wouldn’t except the facts and kept moving goalposts Alex is very knowledgeable and moved with them and fought my corner at every turn
Alex Haworth
I was very fortunate to have found Alex to act for me in my divorce. She listened carefully with kindness and understanding. Alex remained calm and reassuring throughout, keeping the focus on the best outcome for me, despite the tone and lengthy delays in responding from the other side. I cannot recommend her highly enough.
I found Gavin Scott after reading an…
I found Gavin Scott after reading an article he’d written around managing divorce from narcissistic/controlling spouses. We subsequently had a call where he provided very useful and insightful support. He clearly understands that when faced with such difficulties, a completely different skill set and game plan is required to ‘manage’ the controlling individual to minimise impact on the impacted party. I would highly recommend Freeths for people facing similar situations.
Exceptional legal support with compassion
When I made the difficult decision to seek legal advice regarding clinical negligence following my maternity care experience, I came across an article by Katie Shaw and decided to reach out to her. From the very first conversation and throughout the entire process, Katie has been genuinely empathetic, understanding, and made a very challenging situation much easier to navigate. I truly feel that Katie always acts in her clients’ best interests while also working to influence positive change in maternity care. She has been brilliant and has achieved the best outcome for me, which will help support my new future. Thank you again, Katie.
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About freeths.co.uk
Freeths are a full service law firm with 13 offices across the UK, known for delivering real results. Innovative, practical legal advice.
Company Overview
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Technology Stack
freeths.co.uk uses 9 technologies across their website including Cloudinary, Font Awesome, Cookiebot, and more.
Media
Cloudinary
Fonts
Font Awesome
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
freeths.co.uk receives approximately 29.8K monthly visitors and ranks #1,002,230 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 2:12 on the site.
The majority of freeths.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about freeths.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit freeths.co.uk directly at https://freeths.co.uk.