freightplus.io
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FreightPlus: The Logistics Company Hiding in Plain Sight
Why a $33M logistics firm with 109 employees is flying under the radar
FreightPlus operates in the shadows of the $1T logistics industry, yet their traffic tells a different story. With 109 employees and $33.2M in revenue, they're not a startup—they're a stealthy incumbent disrupting from within.
"FreightPlus isn't chasing traffic—they're chasing relationships. Their 54% direct traffic proves they're building something that sticks."
The B2B Silent Majority
FreightPlus's traffic profile reveals a classic B2B playbook: high direct traffic (54%) means customers are bookmarking, not searching. When logistics managers type 'freightplus.io' directly, they're not browsing—they're booking. This isn't a marketing play; it's a utility play. Their 109 employees serve $33.2M in revenue, suggesting a lean, efficient operation that prioritizes service over scale.
The SEO Paradox
Here's the contradiction: FreightPlus ranks for 'nmfc code lookup' (1,620 monthly searches) but gets crushed by 'freightos' (13,800 searches). They're a logistics company competing on informational keywords, not transactional ones. This suggests they're educating the market first, selling second—a patient strategy that most VC-backed startups can't afford. Their organic search is only 25%, meaning they're not SEO-dependent. That's either a weakness or a moat.
The leadership team reads like a logistics dream team: Stephen Aborn (CEO), Jason Clifford (CTO), Ben Graeff (COO). This isn't a tech founder with a logistics problem—it's logistics veterans who understand the tech. Their tech stack (jQuery, Slick, Tailwind) isn't bleeding edge, but it's functional. They're not building for demos; they're building for freight brokers.
- 109 employees generating $33.2M revenue = ~$304K/employee—healthy for logistics
- 54% direct traffic indicates strong brand recall and repeat business
- Top keyword 'nmfc code lookup' shows they're solving real industry pain points
- Social presence on LinkedIn, YouTube, Instagram—unusual for a freight company
FreightPlus is the logistics company you haven't noticed—until now.
They're not building for growth hackers; they're building for freight brokers who need answers, not buzzwords.
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About freightplus.io
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Technology Stack
freightplus.io uses 15 technologies across their website including PHP, WordPress, Cloudflare, and more.
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PHP
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Traffic & Audience
freightplus.io receives approximately 4.7K monthly visitors and ranks #3,814,167 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:47 on the site.
The majority of freightplus.io's traffic comes from undefined, .
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